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Fritinancy

Nancy Friedman
Tens of paid subscribers

Names, brands, and the language of commerce, plus occasional dot-connecting about fashion, retail, culture, and city life.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues341Founded3 years agoLast Issue4 days ago
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Latest Issues

Photo break: Dreamforce 2026

Dreamforce again? In this economy? Salesforce’s annual hypeapalooza is happening right now in downtown San Francisco, a full month earlier than last year’s edition, and it’s more hypetastic about AI than ever. Featured speakers include Anth...

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Word of the week: Rogue

The last time I wrote at length about rogue, in 2015, I was inspired by the release of Mission Impossible: Rogue Nation, a big-budget summer release starring Tom Cruise as Ethan Hunt. Today’s prompt is another blockbuster, but not in the es...

6 days ago
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Word of the week: Spiraling

I may have allowed this post and its many images to spiral beyond the bounds of email. Click on the headline to read it in its entirety.


Energy costs are spiraling. The cost of Trump’s war in Iran is spiraling. The national debt cri...

10 days ago
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Three things I’ve liked lately

I’ve been toiling away on a long post about how everything and everyone is spiraling, but you know what? Today is Labor Day in the U.S. and Canada, and all that toil seems antithetical to the spirit of the occasion. So spiraling will have t...

13 days ago
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Naming briefs #22

Welcome back to Naming Briefs, the semi-regular feature in which I scrutinize and analyze new, notable, and/or perplexing brand names. This is the 22nd installment of Naming Briefs; here’s the previous installment, from July. And here’s a p...

17 days ago
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  • Nancy Friedman

    Writer, name developer, brand critic, lapsed journalist, year-round bay swimmer.

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