Fritinancy
Nancy FriedmanNames, brands, writing, and the language of commerce, plus occasional tangents.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 88 | Subscribers | Read | fritinancy.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
"Because I'm worth it"
Ilon Specht, the Madison Avenue copywriter and creative director who wrote the L’Oréal slogan “Because I’m worth it,” died April 20, 2024, one day after her 81st birthday.
Word of the week: Smallwashing
I’m a late arrival to smallwashing, which Sundberg introduced in a story that New York magazine published in January 2023. In my defense, I only recently discovered Sundberg’s business-trends newsletter, Feed Me, which I found so addictive...
Naming briefs #7
In the naming business, a naming brief is a detailed written document that serves as a road map for name development and legal review. (Read more about the naming brief here.) The naming briefs in this newsletter are something else: short r...
Word of the week: Midi
Note to readers: This newsletter may exceed Substack’s email length limit. To read the rest of it, go to your browser or to the Substack app (always a good idea because I sometimes correct ~~typpos~~ typos after the email is distributed).
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Authors
The writers behind this newsletter.
Writer, name developer, lapsed journalist, brand critic, year-round bay swimmer.
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