
Names, brands, writing, and the language of commerce, plus occasional digressions into fashion, retail, and city life.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 303 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||

It’s graduation season at colleges and universities around the world, and while I’m neither participating nor spectating this year, I can’t escape the crowds of commencement celebrants and their well-wishers here in the collegeful Bay Area....
Triple-bonus WotW week! Here are three “lexical items” I’ve been tracking.
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Microlooting stole into the discourse after New York...
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And speaking of email: Please resist the urge to hit “reply” to this newsletter. Your response will e...
Today is the first Monday in May, which means tonight’s the night of the Costume Institute Benefit, better known as the Met Gala, a fundraiser for the Metropolitan Museum of Art’s Costume Institute. A “curated list” of rich and/or famous pe...
Verbs are “the underrated stars of the English language,” writes Sarah L. Kaufman in the introduction to her lively and elegant lively new book, Verb Your Enthusiasm. Kaufman knows from verbs — and from stars: A veteran journalist and writi...
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The writers behind this newsletter.
Writer, name developer, brand critic. lapsed journalist, year-round bay swimmer.
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