Names, brands, and the language of commerce, plus occasional dot-connecting about fashion, retail, culture, and city life.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 352 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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fritinancy.substack.comLatest Issues
Zombie brand story: Chevrolet Nova
Of all the fictions about brand names that have survived despite being repeatedly refuted, none is as persistent or as provably false as the one about the Chevrolet Nova, a compact car sold by General Motors for the better part of nearly th...
Word of the week: Spooky season
I could swear that until a couple of months ago I’d never seen or heard the term spooky season as a description for … well, what, exactly? September through November? The duration of Pumpkin Spice Latte Everything? The weeks or months when...
Name in the news: ALTUVIIIO
No matter how often I tell myself I will not write about pharmaceutical names — a sub-specialty I have gratefully avoided throughout my career as a name developer — I somehow find myself irresistibly if reluctantly pulled back to the subjec...
Take back this backronym!
There are few people with whom I agree less than Elon Musk, who has enriched himself beyond human imagination while enshittifying countless lives, spouting racist ideology, and behaving like a buffoon. I will nevertheless grant him one thin...
Word of the week: Shmoo
I wrote briefly in last month’s linkstack about Muse, the month-old Meta AI agent that, as the billboards put it, “gets it done.”1 I haven’t stopped musing about Muse, partly because those damn billboards are so ubiquitous here in the Bay A...
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Authors
The writers behind this newsletter.
Writer, name developer, brand critic, lapsed journalist, year-round bay swimmer.
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