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Artwork for Fritinancy

Fritinancy

Nancy Friedman

Names, brands, writing, and the language of commerce, plus occasional digressions into fashion, retail, and city life.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues252SubscribersRead fritinancy.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Word of the week: Turkuterie

It’s that magical time of year, the season of fanciful, madeupical words that fuse multiple holidays into multisyllabic portmanteaus.

8 days ago
19
11

"Give an e.l.f."

“DON’T GIVE A F#@&” shouts the headline on a double-truck ad in a recent Sunday New York Times. Instead of giving a f#@&, we’re instructed to “give an e.l.f.” — to substitute a three-initial brand name for a four-letter taboo word.

12 days ago
14
3

Word of the week: Minibus

You’re thinking, “I know what a minibus is”: It’s a chunky vehicle larger than a passenger car but smaller than a city bus. Well, yes, it’s that, and it’s also a piece of legislation passed by the U.S. Senate on November 10, and by the U.S....

15 days ago
11
6

Some elements of style

Regular readers will have noted my occasional forays into the world of fashion and retail, subjects of enduring (and sometimes perverse) interest for me. I’ve written, for example, about Allbirds sneakers, about the Nordstrom sale catalog’s...

19 days ago
13
10

Authors

The writers behind this newsletter.

  • Nancy Friedman

    Writer, name developer, brand critic. lapsed journalist, year-round bay swimmer.

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