
Names, brands, writing, and the language of commerce, plus occasional digressions into fashion, retail, and city life.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 252 | Subscribers | Read | fritinancy.substack.com |
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It’s that magical time of year, the season of fanciful, madeupical words that fuse multiple holidays into multisyllabic portmanteaus.
“DON’T GIVE A F#@&” shouts the headline on a double-truck ad in a recent Sunday New York Times. Instead of giving a f#@&, we’re instructed to “give an e.l.f.” — to substitute a three-initial brand name for a four-letter taboo word.
You’re thinking, “I know what a minibus is”: It’s a chunky vehicle larger than a passenger car but smaller than a city bus. Well, yes, it’s that, and it’s also a piece of legislation passed by the U.S. Senate on November 10, and by the U.S....
Regular readers will have noted my occasional forays into the world of fashion and retail, subjects of enduring (and sometimes perverse) interest for me. I’ve written, for example, about Allbirds sneakers, about the Nordstrom sale catalog’s...
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The writers behind this newsletter.
Writer, name developer, brand critic. lapsed journalist, year-round bay swimmer.
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