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Fritinancy

Nancy Friedman

Names, brands, writing, and the language of commerce, plus occasional digressions into fashion, retail, and city life.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues303Founded3 years agoLast Issue6 days ago
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Latest Issues

Let there be mottos!

It’s graduation season at colleges and universities around the world, and while I’m neither participating nor spectating this year, I can’t escape the crowds of commencement celebrants and their well-wishers here in the collegeful Bay Area....

6 days ago
11
9

Words of the week: Microlooting, competency porn, cool S

Triple-bonus WotW week! Here are three “lexical items” I’ve been tracking.

Thanks for reading Fritinancy! Subscribe for free to receive new posts and support my work.

Microlooting

Microlooting stole into the discourse after New York...

9 days ago
17
6

Title trend: Declarative sentences

This post has lots of images and may be cut off by your email client. Switch to a browser or the Substack app to read it in its entirety.

And speaking of email: Please resist the urge to hit “reply” to this newsletter. Your response will e...

13 days ago
26
17

Word of the week: Gala

Today is the first Monday in May, which means tonight’s the night of the Costume Institute Benefit, better known as the Met Gala, a fundraiser for the Metropolitan Museum of Art’s Costume Institute. A “curated list” of rich and/or famous pe...

16 days ago
19
5

Review: "Verb Your Enthusiasm"

Verbs are “the underrated stars of the English language,” writes Sarah L. Kaufman in the introduction to her lively and elegant lively new book, Verb Your Enthusiasm. Kaufman knows from verbs — and from stars: A veteran journalist and writi...

19 days ago
22
13

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  • Nancy Friedman

    Writer, name developer, brand critic. lapsed journalist, year-round bay swimmer.

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