Fritinancy
Nancy FriedmanNames, brands, writing, and the language of commerce, plus occasional digressions into fashion, retail, and city life.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 283 | Subscribers | Read | fritinancy.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Words of war
### What’s it called?
Word of the week: Guess
> Asked whether Americans should be worried about retaliatory attacks at home, Trump acknowledges the possibility. “I guess,” he says. “But I think they’re worried about that all the time. We think about it all the time. We plan for it. But...
A name that makes me say "eww"
Last month I got an email from New York Times Games columnist Sam Corbin. She was working on a story for the paper, and she had a question: What is it about some brand names that “gives us the ick”?
Words of the week: AI edition
Instead of one word this week you get four, each one a relatively novel coinage inspired by the spread of artificial intelligence. (I wrote about two other such coinages, agentic and clanker, in my December roundup of 2025 words of the year...
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Authors
The writers behind this newsletter.
Writer, name developer, brand critic. lapsed journalist, year-round bay swimmer.
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