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Fritinancy

Nancy Friedman

Names, brands, and the language of commerce, plus occasional dot-connecting about fashion, retail, culture, and city life.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues321Founded3 years agoLast Issue5 days ago
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Latest Issues

Naming briefs #21: Silly Season edition!

Welcome back to Naming Briefs, the semi-regular feature in which I scrutinize and analyze new, notable, and/or preposterous brand names. This Silly Season1 edition is the 21st installment of Naming Briefs; here’s the previous installment, f...

5 days ago
21
6

Word of the week: Room tone

I love movies and I love industry jargon, but I’d never encountered room tone — an important bit of film jargon and an essential element of filmmaking — until I read about it in Jason Kottke’s blog last month:

For each of their on-camera...

7 days ago
27
5

Name in the news: Oura

The ad may hint at romance, but the only amour on offer from the Oura Ring is self-love: an intense passion for one’s own biometric data.

One is not alone in this infatuation. Even the U.S. Department of Defense is smitten.

“Subtle. Power...

11 days ago
20
8

Word of the week: Taste

There may be no accounting for taste, as the old saying goes1, but lately there has been much accounting of taste: where it comes from, how to acquire it, and — most notably and anxiously — “why tech bros are now obsessed” with it, as a New...

14 days ago
23
8

The Fourth

Earlier this week I published a few dyspeptic takes on the United States’ semiquincentennial (“Our Tacky 250th”). Here, as promised, are readings from an alternative perspective: if not quite starry-eyed then at least moderately hopeful and...

17 days ago
22
1

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  • Nancy Friedman

    Writer, name developer, brand critic. lapsed journalist, year-round bay swimmer.

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