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FROM 2 TO THRIFT

Martina Maiocchi

• Fashion is never just fashion • A thoughtful look at trends, culture, and the subtle psychology behind what we wear, think and do.

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Substack
PricingOnly free issuesPublishesWeekly
Issues45Founded2 years agoLast Issue3 months ago
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Latest Issues

Excuse me miss, your @ss is staring at me!

There was a time when being presentable was the bare minimum. Remember those old street views from the 1950s? Everyone was elegant, with no distinction between rich and poor, men, women, or children.

Everyone adhered to an implicit social...

3 months ago
3

One day you'll do everything for the last time

One day you’ll do everything for the last time.

You’ll go to work for the last time,
you’ll go to that restaurant for the last time,
you’ll pet your cat for the last time,
you’ll play with your dog for the last time.

You’ll say good...

3 months ago
1

F*ck the Birkin: Barbie Phone is the new luxury

Exactly a year ago, I found myself writing an article about the democratization of luxury through the rise of the Walmart Wirkin, the fast-fashion knockoff of the Hermès Birkin. I never thought I'd write about it again, but this time for ex...

4 months ago
5
2

Having a job is what happens between free time and REAL work

If there's one thing 2025 has taught me, it's this: you're either an entrepreneur or a loser.

And I clearly don't want to be a loser.

But I'm not an entrepreneur yet.

So what am I? Am I wasting my time? Am I throwing away my youth while...

4 months ago
3

I don't have an Instagram face


“Even though I am still reminded in some way that I am not the preferred standard of beauty, I have learned to not only be okay with that but to also deem myself beautiful in a world that does not think that I am”.

- Ugly girls hav...

4 months ago
7
4

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  • Martina Maiocchi

    Offbeat blogger with a thoughtful lens on trends, style and contemporary culture.

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