
First-hand tales from the history of technology, and what they tell us about strategy today.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 62 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||

In the fall of 2016 – a good six years before most anyone had heard of ChatGPT – my editor at Newsweek said we should do a cover story about growing fears that robots and AI were going to kill tons of jobs.
Even then, that conversation was...
In early 1993, I was working on a column about IBM’s search for a “visionary CEO” – the search that would end with Lou Gerstner taking the CEO job. (What’s funny is that Gerstner then rejected the idea that he was a visionary.)
While doing...
I had a good journalistic relationship with Jeff Bezos in the early 2000s. I interviewed him many times. In 2006, he tried explaining a preliminary version of AWS as we talked in a San Francisco hotel suite above a tech conference. After a...
In the spring of 2001, I interviewed Peter Drucker at his home in California as I was working on a biography of Thomas Watson Sr., who built IBM. It was one of my most memorable interviews, and I still have my notes from it.
Drucker was 90...
It’s quite something to get intimate insights into a business legend. I was lucky enough to be among the last to personally hear some of that about Thomas Watson, who built IBM and created the computing industry.
In 2001, I interviewed Oli...
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The writers behind this newsletter.
I've been an author, journalist, TV commentator and consultant in the tech space since the 1980s. I've seen just about everything important and stupid that has happened in and because of this industry. I'm now a partner at Category Design Advisors.
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