
Musing for entrepreneurs, marketing leaders, creators & category designers with a different mind.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 138 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||

Thanks for reading.
Welcome to Different.
Musings for entrepreneurs, marketers, and category designers with a different mind.
By Christopher Lochhead.
Subscribe to our real newsletter Category Pirates.
Check out our new podcast, The Pi...
Thanks for reading.
Welcome to Different.
By Christopher Lochhead.
To listen to the podcast about this.
🎙️Click here.
🏴☠️
My team. Your team. Win. Lose.
That framing misses...
Different Friday thinking for you:
Wall Street is asking the wrong question.
(And you might be too.)
They’re asking: Is the company performing?
The real question is: Is the category on the good or bad side of the S-curve?
This is why...
The AI category deserves an F for marketing.
Actually, let me go further:
The AI industry gets an F.
The media gets an F.
Politicians get an F.
And CEOs using AI as cover for layoffs get a giant, flaming F.
Only the tech industry c...
The jury just made history for AI.
Elon Musk spent three weeks in court trying to stop OpenAI.
The jury took less than two hours to say no.
This wasn't just a legal verdict.
It was a category verdict.
The AI revolution no...
Subscribers, engagement, traffic and sponsorship for Different by Christopher Lochhead \ud83c\udff4☠️.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Musing for entrepreneurs, marketing leaders, creators & category designers. From Christopher Lochhead 15X #1 bestselling author of Play Bigger, Top Substack Category Pirates \ud83c\udff4☠️ | New Book "Thinkers High"
You can find recent issues that have been published by this newsletter on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to this newsletter, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch this newsletter as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact this newsletter using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like this newsletter. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.