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Artwork for Different by Christopher Lochhead \ud83c\udff4‍☠️

Different by Christopher Lochhead \ud83c\udff4‍☠️

Christopher Lochhead\ud83c\udff4‍☠️

Musing for entrepreneurs, marketing leaders, creators & category designers with a different mind.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues138Founded3 years agoLast Issue9 days ago
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Artwork for Different by Christopher Lochhead \ud83c\udff4‍☠️

Latest Issues

Why Are We Fighting?

Thanks for reading.

Welcome to Different.

Musings for entrepreneurs, marketers, and category designers with a different mind.

By Christopher Lochhead.

Subscribe to our real newsletter Category Pirates.

Check out our new podcast, The Pi...

9 days ago
6
2

What Most People Don't Know About Politics: How Big Change Actually Happens

Thanks for reading.

Welcome to Different.

By Christopher Lochhead.

To listen to the podcast about this.

🎙️Click here.

🏴‍☠️

Most people watch politics the way they watch sports.

My team. Your team. Win. Lose.

That framing misses...

15 days ago
3

Different Friday thinking for you: Wall Street is asking the wrong question.

Different Friday thinking for you:

Wall Street is asking the wrong question.

(And you might be too.)

They’re asking: Is the company performing?

The real question is: Is the category on the good or bad side of the S-curve?

This is why...

19 days ago
3
3

The AI Category Gets An F For Marketing.

The AI category deserves an F for marketing.

Actually, let me go further:

The AI industry gets an F.
The media gets an F.
Politicians get an F.
And CEOs using AI as cover for layoffs get a giant, flaming F.

Only the tech industry c...

22 days ago
6
3

OpenAI Beats Musk: Welcome To The Mag9

The jury just made history for AI.
Elon Musk spent three weeks in court trying to stop OpenAI.
The jury took less than two hours to say no.

This wasn't just a legal verdict.
It was a category verdict.

The AI revolution no...

23 days ago
4
1

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  • Christopher Lochhead\ud83c\udff4‍☠️

    Musing for entrepreneurs, marketing leaders, creators & category designers. From Christopher Lochhead 15X #1 bestselling author of Play Bigger, Top Substack Category Pirates \ud83c\udff4‍☠️ | New Book "Thinkers High"

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