Front Row Shanghai
Max PeiroA view on China's luxury market from inside
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 5 months ago | Last Issue | a month ago |
| Active | |||||
Read this Newsletter
frontrowshanghai.substack.comLatest Issues
Every Growth Question Is Now a Client Question
1. Price and units
A brand’s revenue is the result of two variables: the price it charges multiplied by the units it sells. A growth figure tells you that revenue moved. It does not tell you which variable produced the movement, and pr...
What China Luxury Now Requires
1. The third false start in three years
The mood on the ground in China luxury has turned over the past two months, after a promising start to the year. If August confirms this trend, with Qixi as the key milestone, the full year may look...
The Map of Chinese Luxury Brands
China luxury beyond the usual names
Ask most people to name Chinese luxury brands and you get the same short list: Laopu Gold, Songmont, Icicle. Three names, repeated like an anecdote, as if Chinese luxury and fashion brands were a ha...
Stock and Flow: Why Brands Compound or Spike
Two kinds of demand
A growth number tells you a brand is up. It does not tell you why, and the why is everything. One brand is up because a product caught fire this season. Another is up because it has been building desirability for ye...
How China Luxury Got Here: A 2026 Field Guide
Opening
China’s personal luxury market in 2026 is smaller than it was at its 2021 peak: Mainland China spending is estimated at roughly €44 billion in 2026, against €56 billion in 2021, a market that has lost more than a fifth of its pe...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Front Row Shanghai.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Founder and CEO of Re-Hub. Shanghai-based since 2008. Writing Front Row Shanghai with my views on China's luxury market from inside
Frequently Asked Questions
How can I access the email archive for Front Row Shanghai?
You can find recent issues that have been published by Front Row Shanghai on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Front Row Shanghai have?
To see how many people subscribe to Front Row Shanghai, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Front Row Shanghai?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Front Row Shanghai as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Front Row Shanghai?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Front Row Shanghai using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Front Row Shanghai?
Scroll up to where it says Related Newsletters to see other publications like Front Row Shanghai. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Front Row Shanghai?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.