The future of football. Built for fans.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 5 | Founded | a year ago | Last Issue | 4 months ago |
| Active | |||||
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futiapp.substack.comLatest Issues
How to expect more from xG
This is the fourth article in a series of futi model explainers. Read the others here:
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Possession value
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Phases of play
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Team styles and tendencies
Your kids will never believe you that expected goals used to be cont...
How many ways are there to play football?
There’s a sort of unofficial checklist for a manager’s first press conference. They’ll praise the supporters, thank the board, crack a tepid joke or two and get a little misty reflecting on the proud traditions of such a massive club (not a...
Introducing phases of play
As futi gets closer to user testing, we’ll be sending out newsletters (and posting videos to our brand new YouTube, Instagram and TikTok channels) to introduce the data models that power our app.
Along with each newsletter, we’ll relea...
How futi sees football in goal probabilities
Earlier this season, in Atlanta, Lionel Messi played a pretty good pass.
Here, just watch it:
Okay, question. How good is this pass?
This is not your cue to launch into a Ray Hudson aria about how Messi’s mutant fly’s eye vision saw mo...
Introducing futi
Wouldn’t it be cool if football stats actually captured the game?
Everyone knows football — soccer, not gridiron — is hard to measure. This isn’t baseball. The game is so fluid, so beautifully complex, that for over a century the only thin...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for futi.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The future of football. Built for fans.
soccer stuff
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