Marketing is in flux. As professor, author & entrepreneur, I show how AI, tech & customers reshape the field. In my weekly newsletter I decode the Future of Marketing for businesses, entrepreneurs & academia.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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futureofmarketing.deLatest Issues
The Playbook Changes, The Game Doesn’t
Three Shifts Reshaping Marketing in the Age of AI
Why read this? This essay grew out of my keynote “Rewriting the Game” at the B2B Communication Days 2026 in Germany. If you lead marketing, you’re probably surrounded by AI pilots, new tool...
Make or Buy?
Why read this? Every marketing department answers one question: what do we make ourselves, and what do we buy? For 180 years, the answer leaned toward buying. AI and tight budgets are now tipping that balance, and the knowledge that sets a...
Musing: The Unproductive Hour
Why read this? Information stopped being scarce a while ago. Competent answers did too. What’s still rare is a point of view somebody actually arrived at themselves. This essay is about where mine come from: an hour most evenings that produ...
How to Turn Your Own Archive Into a Content Strategy Using Claude Code
A six-step playbook: pull your own published content into one database, let Claude Code analyse it, and build your next content strategy out of what comes back (works for all platforms). By Prof. Dr. Andreas Fuchs
Future of Marketing is a...
The 10 Most Important Marketing Theories of All Time
Every generation of marketers believes its tools are new enough to make the old thinking obsolete. Every generation has been wrong about that, and for the same reason: tools change how work gets done, while theories describe why the work ma...
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The writers behind this newsletter.
Marketing is in flux. As a marketing professor, author & entrepreneur, I explain how tech, trends, and customers are reshaping marketing. For CMOs, marketing decision-makers & lovers. One focused 15-minute read per week to stay sharp and ahead.
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