Marketing is in flux. As professor, author & entrepreneur, I show how AI, tech & customers reshape the field. In my weekly newsletter I decode the Future of Marketing for businesses, entrepreneurs & academia.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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futureofmarketing.deLatest Issues
What Is an AI Agent, Really?
What is an AI agent, and what is it made of? A new source-code study of eleven coding-agent systems gives the clearest answer yet. Here’s what it means for marketing leaders.
Why read this? Everyone is talking about AI agents, yet hardly a...
The AI Video Agent Playbook: Edit Videos and Add Motion Graphics with Claude Code
How can marketers turn one take into a polished video and Reel with motion graphics, without any video skills? A one-hour setup, step by step, that you reuse for every video.
Why read this? The video below was recorded in one take. Everyth...
The Playbook Changes, The Game Doesn’t
Three Shifts Reshaping Marketing in the Age of AI
Why read this? This essay grew out of my keynote “Rewriting the Game” at the B2B Communication Days 2026 in Germany. If you lead marketing, you’re probably surrounded by AI pilots, new tool...
Make or Buy?
Why read this? Every marketing department answers one question: what do we make ourselves, and what do we buy? For 180 years, the answer leaned toward buying. AI and tight budgets are now tipping that balance, and the knowledge that sets a...
Musing: The Unproductive Hour
Why read this? Information stopped being scarce a while ago. Competent answers did too. What’s still rare is a point of view somebody actually arrived at themselves. This essay is about where mine come from: an hour most evenings that produ...
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Authors
The writers behind this newsletter.
Marketing is in flux. As a marketing professor, author & entrepreneur, I explain how tech, trends, and customers are reshaping marketing. For CMOs, marketing decision-makers & lovers. One focused 15-minute read per week to stay sharp and ahead.
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