Marketing is in flux. As professor, author & entrepreneur, I show how AI, tech & customers reshape the field. In my weekly newsletter I decode the Future of Marketing for businesses, entrepreneurs & academia.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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futureofmarketing.deLatest Issues
Musing: The Unproductive Hour
Why read this? Information stopped being scarce a while ago. Competent answers did too. What’s still rare is a point of view somebody actually arrived at themselves. This essay is about where mine come from: an hour most evenings that produ...
How to Turn Your Own Archive Into a Content Strategy Using Claude Code
A six-step playbook: pull your own published content into one database, let Claude Code analyse it, and build your next content strategy out of what comes back (works for all platforms). By Prof. Dr. Andreas Fuchs
Future of Marketing is a...
The 10 Most Important Marketing Theories of All Time
Every generation of marketers believes its tools are new enough to make the old thinking obsolete. Every generation has been wrong about that, and for the same reason: tools change how work gets done, while theories describe why the work ma...
The New Division of Labor in Marketing
A Practical Framework for dividing Work between Humans and AI Agents
Why read this article: This article introduces a framework for dividing marketing work between humans and AI agents. It explains why the most consequential line in the mo...
Claude Science: What’s Left for Scientists When AI Can Do the Research?
Why read this article: This article explains what actually gets automated when AI can run serious research in an afternoon, and what stays firmly human. It shows why the value of expert work is moving from gathering information to judging i...
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Marketing is in flux. As a marketing professor, author & entrepreneur, I explain how tech, trends, and customers are reshaping marketing. For CMOs, marketing decision-makers & lovers. One focused 15-minute read per week to stay sharp and ahead.
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