Future of Marketing
Prof. Dr. Andreas FuchsMarketing is in flux. As professor, author & entrepreneur, I show how AI, tech & customers reshape the field. In my weekly newsletter I decode the Future of Marketing for businesses, entrepreneurs & academia.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | 9 months ago | Last Issue | 6 days ago |
| Active | |||||
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futureofmarketing.deLatest Issues
Google I/O 2026 Explained: The Search Bar Is Dead. Long Live the Search Agent.
Why read this article? This week, Google made its biggest change to Search in 25 years. Not a design update. A fundamental shift in how people find information — and how brands get found. This article explains what actually changed, why it...
Why AI Will Not Bring Sustainable Competitive Advantage
Why read this article: This evidence dossier compiles peer-reviewed research, top-tier strategy journals, and rigorous industry studies to answer one question: can AI provide a sustainable competitive advantage in marketing? The honest answ...
Claude Design for Marketing
Ultimate Guide: How to Build Marketing Assets in Minutes
Why read this article? Because Anthropic just shipped Claude Design, and most of the early coverage misses the point for marketing teams. This guide is different in four ways:
The AI Innovator’s Dilemma in Marketing
Why large enterprises struggle to use AI’s full potential. Five structural barriers, and a research-backed playbook for marketing leaders who want to break through. By Prof. Dr. Andreas Fuchs
Why read this article: It explains why 88% of e...
On the Way to a Virtual CMO: How to Build an AI-Powered Marketing Cockpit
Full Claude Guide: One afternoon with Claude. Five layers. A AI-system that thinks alongside you.
Why read this article:
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Authors
The writers behind this newsletter.
Marketing is in flux. As a marketing professor, author & entrepreneur, I explain how tech, trends, and customers are reshaping marketing. For CMOs, marketing decision-makers & lovers. One focused 15-minute read per week to stay sharp and ahead.
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