Reletter
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Future Social

Jack Appleby

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

Platform
Beehiiv
PricingOnly free issuesPublishesWeekly
Issues162Last Issue4 days agoActive

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Latest Issues

The US Open influencer chaos proves we’re still bad at influencer marketing

I used to make fun of “Happy Thursday” and those greetings, but honestly, I’ll take some charming corniness to start my calls. So, Happy Thursday, y’all.

  • What the US Open Influencer debacle was all about

  • How to build better influ...

4 days ago

Is the Like Button dead?

Yeah, this one’s gonna be spicy. I’ve been… let’s say, challenging the thinking of professional social media over on my LinkedIn this week. Those comments + an essay I read from a very bright social analytics thinker turned into this week’s...

18 days ago
1

Does your brand need a Social Media Mascot?

I should be using my standing desk right now. Or really, my treadmill desk (yes, I have one, yes, I look ridiculous). My back keeps locking up, so then I want to sit down, but the reason it locks up is because I spend too much time sitting…...

a month ago

The 3 times social media actually changed (and why nothing else matters)

Two newsletters in one week? Wild stuff. Trying to catch up a bit here—between building out my new office, my hoops side-quest, and trying to get a wink of sleep, penning long-form’s been a tough task. But, as the kids say, we are so back....

a month ago

A perfect, simplest Social Media Case Study template

I’m gonna try to get you promoted. Seriously.

Today’s newsletter gives you a tool I’ve used for over a decade now to negotiate raises, land interviews, and secure multiple Director of Social jobs throughout my career. It’s the third & fina...

2 months ago

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  • Jack Appleby
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