Reletter
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Future Social

Jack Appleby

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

Platform
Beehiiv
PricingOnly free issuesPublishesWeekly
Issues160Last Issue7 days agoActive

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Latest Issues

Does your brand need a Social Media Mascot?

I should be using my standing desk right now. Or really, my treadmill desk (yes, I have one, yes, I look ridiculous). My back keeps locking up, so then I want to sit down, but the reason it locks up is because I spend too much time sitting…...

7 days ago

The 3 times social media actually changed (and why nothing else matters)

Two newsletters in one week? Wild stuff. Trying to catch up a bit here—between building out my new office, my hoops side-quest, and trying to get a wink of sleep, penning long-form’s been a tough task. But, as the kids say, we are so back....

20 days ago

A perfect, simplest Social Media Case Study template

I’m gonna try to get you promoted. Seriously.

Today’s newsletter gives you a tool I’ve used for over a decade now to negotiate raises, land interviews, and secure multiple Director of Social jobs throughout my career. It’s the third & fina...

23 days ago

Is this the worst Social Media mistake of all-time?

FUTURE SOCIAL HAS ITS OWN OFFICE NOW!!!! Sorry to shout, but I am so, so excited to share that I have real office space now and will never work from home again.

The office also kicks off the next phase of my newsletter… video is coming. Yo...

a month ago

How Instagram Carousels can tell a brand story

We’re talking about my favorite type of social content today. Yes, I absolutely think your brand should focus on short-form vertical video, but Carousels are easily my favorite way to tell stories through statics.

Even better—I partnered w...

2 months ago

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  • Jack Appleby
  • Frequently Asked Questions

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