Future Social
Jack ApplebyA weekly newsletter from Jack Appleby on social media strategy, content, and creators
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 156 | Last Issue | 17 days ago | Active |
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futuresocial.beehiiv.comLatest Issues
How Instagram Carousels can tell a brand story
We’re talking about my favorite type of social content today. Yes, I absolutely think your brand should focus on short-form vertical video, but Carousels are easily my favorite way to tell stories through statics.
Even better—I partnered w...
DoorDash went viral on Twitter... by ignoring clear FTC rules & not caring about people
HELLO LITERALLY EVERYONE! I’ve been AWOL a few weeks thanks to Cannes & a couple hoops tournaments, but I’m BACK. And even better: I’ve got a brand new office! Which means MORE CONTENT! Includinggg a YouTube account about marketing and my o...
What Instagram's new "Reorder Grid" feature means for brands
Instagram gave me a sneak peek of a new feature, so it’s a special Monday edition of Future Social! I love getting you Day 1 strategy guides for new social features (my Threads post from way back when remains the most read issue of the news...
Let's fix Social Media Content Pillars.
I don’t wanna just ~thought lead~, I wanna give you more helpful examples. More thinking from the social strategy process, more things to make your job easier. Today’s kicking off something I’m quite proud of. Let’s just jump into it—we’re...
Which Social Media Trends are worth your brand's time?
In partnership with
Welcome to the epic conclusion of my… two part essay series about trends. Maybe not so epic… maybe I’m just overcompensating since early reviews seem to hate The Mandalorian & Grogu (I’m a Star Wars kid at heart). Maybe...
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