Reletter
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Future Social

Jack Appleby

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

Platform
Beehiiv
PricingOnly free issuesPublishesWeekly
Issues153Last Issue9 days agoActive

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Latest Issues

Let's fix Social Media Content Pillars.

I don’t wanna just ~thought lead~, I wanna give you more helpful examples. More thinking from the social strategy process, more things to make your job easier. Today’s kicking off something I’m quite proud of. Let’s just jump into it—we’re...

9 days ago

Which Social Media Trends are worth your brand's time?

In partnership with

Welcome to the epic conclusion of my… two part essay series about trends. Maybe not so epic… maybe I’m just overcompensating since early reviews seem to hate The Mandalorian & Grogu (I’m a Star Wars kid at heart). Maybe...

21 days ago

Why Social Media Marketers should take a break from trend content

Well, we’re gonna talk about trends again. It’s everyone’s favorite social media topic to debate, it’s one I’ve expressed strong feelings about, anddd this time I’m gonna approach it a bit differently. This newsletter’s the first of a two-p...

a month ago

Duolingo is leaving unhinged marketing... and I think it's a mistake

It’s so cliche for a marketing newsletter to write about Duolingo, but here we are, because the brand’s constantly worth talking about. I won’t spoil the piece (though you’ve clicked the email, so uh, it’s already been spoiled), but one mor...

a month ago

What is "social-first" marketing?

Hello, Future Socialists… that joke never works, does it. Oh well, I guess this newsletter won’t have one of those ~communities~ that gets their name from the title (also do we really need one? Let’s just be marketers, yeah?)

ANYWAY, I...

2 months ago

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