Game within the Game
Paul MacdonaldWant to keep track of the rapidly changing digital sports media space? The Game within the Game has your back, twice monthly, with a breakdown of the latest industry updates.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 24 |
| Subscribers | Read | gamewithinthegame.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
AI, and the illusion of talent
What is content, and what is talent? These days the lines seem more blurred than ever. In a world where Mr Beast racks up billions of views, you’ve got to question whether having ability even matters any more.
An ode to sports writing
Many years ago I was in my uncle’s garage on Christmas Day, browsing through the books he had amassed over the years. Among the collection was a veritable who’s who of sports journalism from the previous decades.
Sports publishing in 2025: Where do we stand?
As 2024 comes to an end, it’s been one of the most difficult years for publishers, both big and small, in recent memory.
The Guardian is right: Twitter is post-truth, and sports publishers should ignore it
I should start by saying that this article is politically-agnostic and I’ve no desire to debate the relative merits of Twitter’s role, or not, in electing a new president.
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Authors
The writers behind this newsletter.
I [probably] know more about content media than you ever will [citation needed]
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