
The yummiest thoughts to nourish your brain.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 49 | Founded | a year ago | Last Issue | 38 hours ago |
| Active | |||||

There’s a Dr. Seuss story I love. It’s called Yertle the Turtle.
Yertle is the king of a small pond. He rules everything he can see. So, naturally, he wants to see more. He orders his turtles to stack themselves into a throne. At the very...
I’ve been away for the last couple of weeks.
It was our first family holiday of 2026: a round trip between Guangzhou and Beijing. I resisted the urge to be productive or multitask. Hence the two-week silence.
Any trip to China is a gastro...
I read a strange little short story by Haruki Murakami a few years ago. It’s called On Seeing the 100% Perfect Girl One Beautiful April Morning.
A boy meets a girl. He’s 18. She’s 16. He is certain she is the 100% perfect girl for him. She...
This week, I said goodbye to winter.
Confused? You should be. I live in Singapore, a country with no seasons. It rains, or it’s hot. Often on the same day. Sometimes in the same hour.
But my little one just finished her PSLE (Primary Scho...
Good Luck, Bad Luck. Who Knows?
An old man’s horse ran away. His neighbours came by to console him. What terrible luck!
“Good luck, bad luck. Who knows?” said the old man.
A few days later, the horse came back with four wild horses in to...
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The writers behind this newsletter.
Curiosity is my superpower. I have held multiple marketing roles at 3M, Audi & Porsche, Caterpillar, Nokia and HSBC. I write about marketing and strategy.
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