
The fastest growing alternate Scottish football analysis website. All the information on Scotland’s UEFA coefficient, as well as tracking the performance of the Scotland national team and analysing the facts and financial figures in Scottish football!
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 454 | Founded | 3 years ago | Last Issue | 7 hours ago |
| Active | |||||

Evening all.
I’m starting a YouTube channel, turning some of the analysis I publish here into short videos. Each week, I’ll talk through a different subject, which may or may not be something I’ve covered on the website already.
The aim i...
How many players have joined and left each of Scotland’s 42 SPFL clubs across the last five transfer windows
Play-off round second legs
For 2026/27, I’ll be expanding the content available to subscribers on the website, with emails grouped by subject.
You can update your preferences at any time, so if you’re not interested in English football, the Scottish Women’s Premier...
For 2026/27, I’ll be expanding the content available to subscribers on the website, with emails grouped by subject.
You can update your preferences at any time, so if you’re not interested in the Scotland national team, English football, W...
Subscribers, engagement, traffic and sponsorship for Scotland's Coefficient .
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Scotland's Coefficient ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 841 | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #83 | |
| #52 |
The writers behind this newsletter.
Gavin Noon was a finalist at the 2026 Scottish Press Awards. He writes in-depth on Scottish football, finance, UEFA competition and the business of the game. Featured by BBC Scotland, The Herald, Nutmeg, Daily Record and others.
Trying to make football simple.
The voice and face of The 4th Official. Also found occasionally on Heart & Hand - The Rangers Podcast
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