Gemba
José Ramón Pérez Agüera'Gemba' es un término japonés que significa "el lugar real". En management, se refiere a ir al lugar donde ocurre la acción. Nuestra newsletter encarna esta filosofía, trayéndote insights directamente desde la línea frontal del product management.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 64 | Subscribers | Read | gemba.es |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
La Evolución de Netflix: De DVDs a Streaming
En este episodio del podcast, José Ramón Pérez y Jordi Llópez analizan la historia y evolución de Netflix, desde sus inicios como un servicio de alquiler de DVDs hasta convertirse en un gigante del streaming. Discuten su modelo de negocio y...
User Story Mapping: El Arte de Visualizar la Experiencia del Usuario
Necesitarías un plano, una visión general de cómo todas las habitaciones y espacios se conectan entre sí, cómo el flujo de la casa se adapta a las necesidades de quienes vivirán en ella. El User Story Mapping juega ese papel crucial. Es la ...
No sabes escribir User Stories
Las user stories tienen sus raíces en la metodología Extreme Programming (XP), desarrollada por Kent Beck en la década de 1990. Beck buscaba una forma de capturar los requisitos del software que fuera más flexible y centrada en el usuario q...
Una alternativa complementaria al modelo operativo de producto
Sin embargo, todavía se pueden generar confusiones en los equipos que se quieren mover hacia un modelo de este tipo ya que no se da claridad de los roles responsables de liderar cada una de las partes del proceso de conceptualización y desa...
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Authors
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CTO at Mercadona Tech
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