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Generational

Kenn So

Deeply researched analysis of the business and technology of AI

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Substack
PricingOnly free issuesPublishesWeekly
Issues292Founded4 years agoLast Issue2 months ago
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Latest Issues

Thank you

After years of writing Generational, I’m stepping away as I begin a new role in OpenAI.

I’m very grateful to everyone who read along, especially those who have been here since the beginning, when I first published a report on foundation mo...

2 months ago
10
1

How The AI Bubble Will Burst

A bubble occurs when asset prices detach from underlying value and then collapse. The challenge is that we can only confirm a bubble in hindsight—at the time, elevated prices might reflect genuine value or speculative excess, and distinguis...

5 months ago
92
21

AI Trends 2025

The AI Trends 2025 report is here—fully updated through 12/30/2025. It’s 100+ pages covering everything from the macro picture down to scaling laws, with proprietary analysis throughout. There’s also a market map of over 1,800 AI startups,...

5 months ago
60
6

Living & Working with AI

To close out SF Tech Week, I’m hosting a session on The Economics of AI — a chance to zoom out from the technical demos and product launches and look at the bigger picture. Researchers from OpenAI, Stanford, and others will present new data...

8 months ago
6

Agents at Work

Last year I published a framework to locate where AI agents would create value first. The method was simple: break work into tasks, map tasks to occupations, and use wage pools as a practical proxy for market size. The premise was that if a...

8 months ago
7
3

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  • Kenn So

    Writes deeply researched analysis on the business & technology of AI at Generational. Also invests in AI companies and builds AI products.

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