The Other End
George ColeThe Other End is where the rest of sport lives. All sport, all stories, all people. From second cities to side streets, we celebrate what the mainstream skips. Not built for the algorithm. Not obsessed with performance.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | a year ago | Last Issue | 8 months ago |
| Active | |||||
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adipulse.substack.comLatest Issues
Is Bad Bunny Bigger Than the Super Bowl?
⚡️The Big Story
The Super Bowl isn’t just a football game anymore: it’s the world’s most-watched mixtape drop, brand pitch, and cultural tentpole rolled into one. This year, the NFL is doubling down on that idea with Bad Bunny headlinin...
Issue 39: Everything You Need To Know In Sport & Culture
🚨Pulse Check
🌎 World Cup Mania Has Started
FIFA logged 1.5 million ticket requests in just 24 hours for 2026, confirming this will be more than the biggest tournament in history, it’s shaping up as sport’s most culturally charged gl...
Issue 38: Will Burna Boy Help ON Build Credibility Locally?
🚨Pulse Check
This is a must read.
📺 Paramount Plays Ball
Paramount is launching a new sports division with scripted and unscripted programming. Somebody pitch them a series about a spunky newsletter writer making it in the big cit...
Issue 37: The Best Brands On Social Media, Maybe?
🚨Pulse Check
📺 YouTube’s NFL Debut
YouTube’s first Friday Night Football game hit 17.3M concurrent viewers. A record for the platform, but still behind Netflix’s glitchy Christmas doubleheader (24M). MrBeast and Marques Brownlee in...
Issue 36: How Have Wimbledon Changed Sports Tournament Social?
⚡️The Big Story: Wimbledon’s Social Strategy
If you scrolled this summer, you probably saw Wimbledon content in your feed. Whether it was a Federer reaction, an “Overheard” clip, or just a perfect slice of grass-court aesthetic. The num...
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Authors
The writers behind this newsletter.
Global Social Strategy Manager for adidas.
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