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GeoSport

The Geopolitical Economy of Sport - how geography, politics, economics and culture shape 21st century sport

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Latest Issues

Whoever wins the World Cup, the climate looks like a dead cert loser

The first match of this summer’s World Cup was played at the Estadio Azteca in Mexico City — one of the most symbolically charged stadiums in football history, built in a city that registers among the world’s most climate-vulnerable megapol...

4 days ago

Geosport shorts: Ambush marketing returns as one brand seemingly goes back to the future

Ambush marketing is back, one outlet identifying that Guinness has positioned itself alongside this summer’s World Cup.

The brewer has returned to its 1990 tagline, “The World’s Cup”, in an attempt to drive sales during the tournament, alt...

5 days ago
3

The multi-million dollar World Cup advertising campaigns now dwarfing their Superbowl rivals

Movie star Timothee Chalamet’s latest blockbuster isn’t a Hollywood epic, it’s an advert for sports apparel.

Ahead of the World Cup, German brand Adidas recently released a five-minute promotional film—Backyard Legends— in which the actor...

5 days ago
3

Geosport shorts: A tale of two shirts

It has been announced that Haiti must change its World Cup shirts after FIFA ruled that its original design breached the governing body’s rules on political symbols.

The initial design featured the Polish flag, a tribute to that country’s...

6 days ago
6
1

The fashion World Cup drops as nations and brands go head-to-head with each other

A few weeks before the opening match of the 2026 World Cup, Nike unveiled a collection developed with the Virgil Abloh Archive.

At one level, it looked entirely predictable. As GeoSport previous articles show, football and fashion have spe...

6 days ago
6

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  • GeoSport

    The Geopolitical Economy of Sport - how geography, politics, economics and culture shape 21st century sport | Professor Simon Chadwick and Dr Paul Widdop

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