The Interrobang !?
Gillian HillThoughts for copywriters on editing, brand voice, and storytelling
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 76 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||
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Brief your editor
I hear copywriters complain all the time about not getting a good brief. I’m a copywriter too, so I get it.
We know that when the brief is vague or unclear, a gap opens up between what the business wants and what a writer might produce. (...
Why copywriters should watch The Odyssey
It’s been a week of solo parenting, household (mis)management, and 100+ degree temps so this is coming to you as a list of my thoughts about The Odyssey, I do not have it in me to do the segues today!
The beginning is horribly clunky
T...
The job copywriters are actually being hired for
I loved reading The State of Brand’s recent article about why all AI platforms sound the same, and crucially, what we can do about it.
The TL:DR — you need to understand and document the why behind your list of adjectives, otherwise everyo...
Stories that sell let the reader figure out the lesson
For the last couple of weeks, I’ve been talking about what you need to tell a good story that sells.
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A strong sense of your own voice
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A great story structure that leads the reader back to where they started but in a new way...
You don't have a story problem, you have a structure problem
Look I know you hate to hear it, but all the stories you love, all the movies and books you mention when asked what you love (because you think you’re supposed to), they all follow the same structure.
Whether it’s something you turn your n...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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Helping copywriters develop their brand voice and storytelling skills
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