Girdley's Letter
Michael GirdleyEssential insights for business owners.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 248 | Last Issue | 41 hours ago | Active |
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newsletter.girdley.comLatest Issues
Egregious interviews
When you run a company, you are the company.
Here’s a quick story to explain what I mean.
My friend Tighe Burke finds CEOs and GMs for a living.
A few years back, he was screening a candidate to run a 10-store grocery chain in California...
1,000 companies nobody wants
Over a thousand different companies make pickleball paddles.
And they’re all basically the same.
So alike, in fact, that even pro pickleball players (yes, that’s a thing) have zero brand loyalty unless they’re sponsored.
Because those th...
Twinkies cut the wrong thing
When Hostess (who made Twinkies) went bankrupt in 2004, it was one of the largest food bankruptcies in American history.
It was a Chapter 11, to be specific. That's the survivable kind: the company keeps running while a court restructures...
Blows up airports, builds employees
There’s a new AI question every small business person is asking:
Do I hire someone, or build it myself?
My colleague Rand Larsen runs Scalepath, the SMB owner community I started and he acquired. He just put together a report on what the...
Pepsi won by quitting
Pepsi spent a hundred years trying to beat Coca-Cola.
They failed. And by 2024, it was definitive: Pepsi became the fourth cola in America. Behind Sprite, which Coca-Cola owns, and behind Dr Pepper, which is owned by a coffee machine compa...
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