Girdley's Letter
Michael GirdleyEssential insights for business owners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 237 | Last Issue | 45 hours ago | Active |
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I built Bedrock for the wrong customer
We launched a new company this spring, and I thought I knew exactly who our customer was.
I was totally wrong.
And the business is better for it.
The idea was simple. Bedrock does quality of earnings work — basically, the deep financial...
Snapchat invented everything and owns none of it
Snapchat is such a disappointment.
Now, to be fair, they’re not a failure. 450 million people use it almost every day and the founders are billionaires. Nobody's crying for Evan Spiegel.
But look at the history and you see something stran...
Don't hide from the hard calls
Amazon didn’t invent the “everything store”.
That was Woolworths, back in 1879. They pioneered mass-market variety retail.
But when the 70s came around, the world started changing. Instead of going to giant department stores, people were...
Shiny objects that kill
What do you do when your whole industry is in a long, slow decline?
There are a lot of options — but sometimes the most successful path is the one you least expect.
Take Denny’s. They’ve closed 150 stores in the last two years.
And break...
How to start a business you don't work in
I love incubating businesses.
On paper, it sounds easy. You bring the idea and the money, and let someone else do the work.
But it's not easy. Even after 25 years of doing it, I'm still learning things.
(If you're not familiar: "incubati...
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