Girdley's Letter
Michael GirdleyEssential insights for business owners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 233 | Last Issue | 33 hours ago | Active |
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How to start a business you don't work in
I love incubating businesses.
On paper, it sounds easy. You bring the idea and the money, and let someone else do the work.
But it's not easy. Even after 25 years of doing it, I'm still learning things.
(If you're not familiar: "incubati...
One hire killed Cartoon Network
Before Cartoon Network existed, cartoons had one job: sell more plastic.
Saturday morning shows were basically 30-minute toy commercials.
The people running them came out of the toy industry, and cartoons were just a way to move more prod...
Get out of the group chat
When we owned our coffee business, I watched the sales numbers every single day.
It was a new company, so of course we were paying attention at a micro level to see what was going on.
Some days sales were up. Some days they were down.
An...
Why? Why? Why? Why? Why?
My favorite exercise for getting to the root of a problem:
The Five Whys.
Each answer becomes your next question.
Let’s run it on Applebee’s.
Their business is falling apart.
Over the last 8 years, Applebee's has lost a quarter of its...
The ugliest $4 billion in footwear
Quick announcement: I'm trying something new this fall.
Compound Sessions: Incubation.
One day, 15 people, one room, and me at the front of it. We spend the entire day on a single question: how do you actually come up with and start a bus...
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