Go Addressable Certification Program
Go Addressable CertificationCertification course from the trade association focused on the growth of Addressable TV Advertising and the use of deterministic identity.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 2 | Subscribers | Read | goaddressable.substack.com |
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GO ADDRESSABLE CERTIFICATION PROGRAM
Hello and welcome to the Go Addressable Certification Program – a course designed to deepen your knowledge about Addressable Advertising, provide best practices for targetable and effective advertising in an age of fragmentation, and offer ...
WHY IDENTITY MATTERS
Welcome back to the Go Addressable Certification program. For this class, Evan Shapiro is joined by guest lecturer Larry Allen, VP of Strategy for Freewheel, who will help us dive into the backbone of Addressable Advertising: Identity.
Authors
The writers behind this newsletter.
The Certification Program is an extension of the Go Addressable trade association focused on the growth of addressable TV advertising and its use of high-fidelity, deterministic identity.
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