Goldenhour Weekly
Anthony KennadaWeekly newsletter for B2B marketing leaders exploring brand humanity as the last moat — and the inner work of leading through change.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | a year ago | Last Issue | 16 days ago |
| Active | |||||
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newsletter.goldenhour.aiLatest Issues
Why Most "AI-Native" Rebrands Aren't Fooling Anyone
Every SaaS company on earth got the same memo this year: be seen as AI native — or get left out of the super cycle.
Budgets are moving from SaaS software to AI software. The market prices AI companies and SaaS companies very differently. A...
The B2B Demand Gen Playbook Is Broken. AI Might Finally Fix It.
We’re living through the end of an era in B2B marketing.
The leads-and-MQLs playbook — content nurturing, gated assets, reverse-waterfall pipeline models — defined how a generation of marketers operated. It earned marketing its seat at the...
Is Enterprise Marketing Ready for AI? Most Leaders Say No.
Two and a half years ago, when Neha Sampat asked her customer advisory board about their AI strategies, most said the same thing: we’re not allowed to touch this stuff. Today, more than 90% of enterprises report that AI — and specifically a...
If Brand Is the Moat, Why Does Demand Get the Budget?
We’re living through a marketing reset.
AI is compressing product differentiation. Barriers to entry are collapsing. Entire categories are flooding with lookalike competitors. In this environment, one idea keeps surfacing:
Brand is the mo...
Leading with Humanity in a Synthetic World
Thirteen years. Hundreds of events. Countless parodies.
Nick Mehta’s run at Gainsight wasn’t just about building a software company — it was about building a movement. One that redefined what it means to lead with heart in a high-velocity,...
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The writers behind this newsletter.
Building Goldenhour to defend humanity in B2B marketing — both in the brands we build and the leaders who build them. Former CMO turned founder. Seminarian.
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