good idea!
Simone MarchusBranding, Marketing and Culture
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 8 months ago | Last Issue | 3 months ago |
| Active | |||||
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thatsagoodidea.substack.comLatest Issues
Have You Considered the Context in Which Your Brand Lives?
In 2007, The Washington Post ran a social experiment.
They asked Joshua Bell, one of the finest classical violinists in the world, to busk in a D.C. metro station during morning rush hour. There was no formal announcement or advertising; j...
16 simple ways to create a brand your employees love
We talk a lot about brands as something that exists in the outside world: your website, your logo, your voice. But there’s an arguably more impactful place that it exists: in the internal workplace.
Clients and customers experience your b...
Prompt: Make it More Human
So, the Knicks won the NBA recently.
Apparently that was a big deal.
Credit: New York Times
I’m not a sports person, so I don’t fully know (or care to know) the weight of the win.
But amidst all the chaos and celebration, I had the p...
Cease and Resist
Readers are leaders!
And leaders are… not people who monopolize a common phrase by trademarking it and effectively alienate their entire audience.
Wondering what the heck I’m talking about? Here’s the scoop.
If you’ve been anywhere ne...
Last Call for Alcohol
Have you heard the news?
The United States is going dry.
Just 54% of adults report that they drink.
That statistic is down 8% from just a few years ago. It’s the lowest rate of consumption in 90 years. Ninety!
There are a myriad of re...
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