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Behaven Brief

Behaven

La newsletter des comportements durables

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues44Founded5 years agoLast Issue4 years ago
Active
Language
French

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Latest Issues

GOOD MOVES #13 : De la science à la pratique

Bonjour à toutes et tous,

Nous discutons beaucoup en ce moment des différentes manières d’aider les entreprises à intégrer les sciences comportementales dans leurs efforts de durabilité. Pour beaucoup d'entre elles, amener leurs clients à...

4 years ago

INTERVIEW — Inspirer des choix de consommation écologiques

Michael E. Smith est conseiller scientifique et commercial auprès de CloudArmy, une société de tests implicites en ligne. Il est aussi l'auteur de ‘Inspiring Green Consumer Choices : Leverage neuroscience to reshape marketplace behavior’. D...

4 years ago

INTERVIEW — Comment Unilever applique les sciences comportementales

Richard Wright travaille sur l'application innovante des sciences comportementales au sein de l’équipe Global Sustainability d'Unilever. Il nous parle ici de la mise en pratique des sciences comportementales chez Unilever et de la nécessité...

4 years ago

GOOD MOVES #12 : Énergie et comportements

Bonjour à toutes et tous,

Dans le dernier volet de son 6ème rapport d’évaluation sur les moyens d’action, le GIEC identifie les bâtiments et l'électricité comme faisant partie des secteurs liés aux pourcentages les plus élevés d’émissions...

4 years ago

ARTICLE — Combler l’écart entre sciences comportementales et législation

À la suite de la récente table ronde européenne sur le rôle du comportemental dans la transition écologique, Mikael Mikaelsson, responsable européen de l'innovation en matière de réduction des émissions et du changement climatique, nous fai...

4 years ago

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