goodtwin
goodtwingoodtwin is a female founded label and artist development company based in London. We’re passionate about breaking down the complexities of the music industry into digestible insights, empowering emerging and independent artists.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Subscribers | Read | goodtwin.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Introducing Open Hours: Your Weekly Artist Strategy Hotline
In a world where artists are drowning in online and algorithmic advice, we get it - it’s easier to speak to actual humans who are actively developing artists and releasing music.
T-2 Days Until The Year of the Fire Horse
In 2 days, we enter the year of the Fire Horse. This is a rare, 60-year cycle event associated with intense energy, high paced action and major shifts. Specifically, it runs from February 17, 2026, to February 5, 2027.
Content Is King: Why Artists Are the New Gatekeepers in 2026
For as long as possible, I’ve resisted the idea that content should be an artist’s main focus.
Lessons Learned from 1 Year into Starting a Record Label
2025: an incredibly rewarding, challenging and formative first year for us at goodtwin.
Authors
The writers behind this newsletter.
Label Services, Artist Development & Consulting. Based in London.
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