goodtwin
goodtwin is a label, management and consulting company based in London. Join the movement @goodtwinofficial
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | 2 years ago | Last Issue | 17 hours ago |
| Active | |||||
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goodtwin.substack.comLatest Issues
(Part 2/2) 20 Ways To Release Music and Engage Fans in a Post-Spotify, Fan-Focused Era
Last week’s article got some nice traction… it was the first 10 of the full list of 20 marketing ideas, of how to release music in a way that engages, rewards and incentivises your fans.
At goodtwin, on the label roster, we currently work...
20 Ways To Release Music and Engage Fans in a Post-Spotify, Fan-Focused Era (Part 1 of 2)
I had a consultancy call with an artist recently who had a new single out. She’d tortured herself with the Spotify for Artists app, looking at her song analytics and had beat herself up about the slower-than-usual streaming rate. I compassi...
How To Not Get Screwed Over As An Emerging Artist
Image source: Charli XCX “Anti-Marketing” on Instagram (via Clash)
Although I’m an insanely positive person, some of my favourite articles are written from a place of frustration.
I am frustrated. It’s so damn hard being an emerging artis...
Are You Building A World That Fans Can Belong To?
You’ve probably read somewhere, at some point, about artists needing to “build a world” around their music.
Generally, “building a world” means giving an artist an entire aesthetic universe around their music. It’s a term that comes up in...
goodtwin's Mid-Year Update
We always mean to do these more regularly, but we blink and 6 month goes by (anyone else!?). Let’s dive in.
Artist & Team Wins:
It’s been a big six months for the goodtwin roster and team:
- Three chart placements on the Aotearoa H...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for goodtwin.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
London based, label est. 2025. Exploring real artist development and new models for the music industry, one post at a time. https://goodtwinofficial.bandcamp.com/music
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