goodtwin
goodtwin is a female founded label and artist development company based in London. We’re passionate about breaking down the complexities of the music industry into digestible insights, empowering emerging and independent artists.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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goodtwin.substack.comLatest Issues
The Stage Is The Last Place You Can’t Fake It
Seeing as we’ve found ourselves deep in an era of algorithm fatigue, AI slop and an overwhelming number of platforms competing for our attention, I can’t help but think that live performance matters to fans more than it ever has.
When arti...
Introducing Open Hours: Your Weekly Artist Strategy Hotline
In a world where artists are drowning in online and algorithmic advice, we get it - it’s easier to speak to actual humans who are actively developing artists and releasing music.
Every week, artists ask us for 1:1 coffees to talk through...
T-2 Days Until The Year of the Fire Horse
In 2 days, we enter the year of the Fire Horse. This is a rare, 60-year cycle event associated with intense energy, high paced action and major shifts. Specifically, it runs from February 17, 2026, to February 5, 2027.
Whether you follow...
Content Is King: Why Artists Are the New Gatekeepers in 2026
For as long as possible, I’ve resisted the idea that content should be an artist’s main focus.
Partly because I’ve always believed in building proper foundations: a great team, smart, long-term strategy, real development, and spending mon...
Lessons Learned from 1 Year into Starting a Record Label
2025: an incredibly rewarding, challenging and formative first year for us at goodtwin.
Starting a label in a climate of unease and uncertainty in the music industry seems like a risk, but for me, timing is everything. I went into this ven...
Key Facts
Audience Metrics
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
London based, label est. 2025. Exploring real artist development and new models for the music industry, one post at a time. https://goodtwinofficial.bandcamp.com/music
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