goodtwin
goodtwin is a female founded label and artist development company based in London. We're helping emerging artists build their first 100 paid fans. Join the movement @goodtwinofficial
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 2 years ago | Last Issue | 13 days ago |
| Active | |||||
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goodtwin.substack.comLatest Issues
goodtwin's Mid-Year Update
We always mean to do these more regularly, but we blink and 6 month goes by (anyone else!?). Let’s dive in.
Artist & Team Wins:
It’s been a big six months for the goodtwin roster and team:
- Three chart placements on the Aotearoa H...
Forget 1,000 True Fans - Let's Find Your First 100 Emails.
In 2008, Kevin Kelly, co-founder of Wired, published an essay on his personal blog called "1,000 True Fans."
The core argument of his essay is that any creator - artist, musician, writer, filmmaker - needs only 1,000 true fans to make a li...
Last Week I Was Backstage with Miguel's Band. Here's Their Advice for Emerging Artists.
Ten days ago I was invited to Miguel’s concert in London with a VIP pass by a friend, Twin Shadow (what a legend). It’s about 7pm, pre-show and we’re led into the band’s green room. The drummer is there, the guitarist/producer/MD is...
The Stage Is The Last Place You Can’t Fake It
Seeing as we’ve found ourselves deep in an era of algorithm fatigue, AI slop and an overwhelming number of platforms competing for our attention, I can’t help but think that live performance matters to fans more than it ever has.
When arti...
Introducing Open Hours: Your Weekly Artist Strategy Hotline
In a world where artists are drowning in online and algorithmic advice, we get it - it’s easier to speak to actual humans who are actively developing artists and releasing music.
Every week, artists ask us for 1:1 coffees to talk through...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for goodtwin.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
London based, label est. 2025. Exploring real artist development and new models for the music industry, one post at a time. https://goodtwinofficial.bandcamp.com/music
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