Voicemail
Grace BaldwinVoicemail is a newsletter about how to use brand to grow your B2B business. Written by Grace Baldwin — agency founder, B2B vet, and and voice-obsessed strategist who believes your brand should work as hard as your sales team.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 2 years ago | Last Issue | 4 months ago |
| Active | |||||
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heygracebaldwin.substack.comLatest Issues
Rebrands vs. brand refreshes
Hi friends,
Happy February.
A few weeks ago I posted on LinkedIn about brand refreshes, their utility, and when it makes sense to do one.
Today, I wanted to write a letter that expanded on B2B brand refreshes vs rebrands.
T...
2025 was a rollercoaster
Hi friends,
I have picked a word of the year every year for the last half decade.
2025's was "Bloom" — and wow-ee was it different from what I expected.
I started off the year thinking 2025 was going to be all about st...
On gratitude
Hi friends,
In case you missed it, I got engaged this past weekend.
The story is actually pretty cute. It involves cheap stainless steel rings that don’t fit. The starting line of an ultramarathon. The words, “I bought you a ring...
Three lessons from a genius creative director
Hey team,
A few years ago, I was lucky enough to work under a genius creative director.
(He prefers to fly under the radar… otherwise I’d shout about him from the rooftops more.)
Anyway. He was the architect behind Hiber’s ini...
The sunglasses framework for branding
Hey team,
If you stick around me for a while, you’ll probably hear me say “great brands are like a pair of sunglasses.”
I don’t mean that they’re like an accessory that’s fun and frivolous (though, when done poorly, they can be)...
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| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Hi, I’m Grace. After a decade writing for B2B startups, I’m building a strategy-first branding agency that helps growth-stage companies shed their startup skin.
Frequently Asked Questions
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