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Persuasion Triggers with Rob Marsh

Persuasion Triggers

A bi-weekly-ish newsletter about persuasion, psychology and marketing.

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Substack
PricingOnly paid issuesPublishesMonthly
Issues2Founded2 years agoLast Issue2 years ago
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Artwork for Persuasion Triggers with Rob Marsh

Latest Issues

That research study may not say what you think it says.

Why the "science" isn't settled. Or even trustworthy much of the time.

One of the things I love about behavioral psychology and neuroscience is that so many of the ideas we talk about are backed by scientific research. Each discovery is va...

2 years ago
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How a con artist sold the Eiffel Tower. Then almost did it a second time using 7 under-appreciated persuasion principles.

Plus 7 insights for using these same principles in your own business.

Today, the Eiffel Tower is one of the most iconic structures in the world. Built as the grand entrance for the Paris World Fair, the tower was never meant to be permanen...

2 years ago
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  • Persuasion Triggers

    I uncover and share the hidden psychology and neuroscience that drives people to consider, click and buy your products and services.

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