Great Amateur
Radhika Malhan, Emma Grace Moon, ANUA trade publication for people who treat brand as a serious business function.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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greatamateur.substack.comLatest Issues
How-To: Use Trends To Inform Brand Strategy
☎️: Anu Lingala is a trend strategist, with brands like Mejuri, Nordstrom, Kantar, Estée Lauder, and Shiseido under her belt. She writes WHAT’S ANU, a Substack about applying strategic frameworks to cultural trend research, and we’ve been i...
How-To: Manufacture Culture in a Category That Resists It
☎️: Sean Dorsey and Cody Min are the CEO and creative lead of Civil Pleasures, a New York City cigar brand focused on the intersection of cigars and culture.
📝: In this letter, we chat about what happens when four New Yorkers decide the n...
How-To: Draw Attention Through Irregularity
☎️: Andrew Rutledge. He’s the founding partner of View Source, the strategy-and-design studio behind Bandit Running, Cadence, Aura Bora and more
📝: In this letter, he shares why most brand problems are actually thinking problems, why your...
How-To: Build Comms That Compound
☎️: Alex Daly. She is founder of Daly, a comms+ agency, and founder of Orchard Street, its venture studio and angel arm. She also just launched Plenty&Co., a collective of independent agencies delivering modern, multi-disciplinary comms
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How-To: Get Your Brand Recommended By ChatGPT
☎️: . She’s the founder of Praize, a boutique editorial and AI optimization firm working with brands like Victoria Beckham Beauty, Kinn Studio, Great Jones, Jones Road, and Dame
📝: In this letter, she shares what GEO actually is, why mos...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write Great Amateur for Brand People. Partnerships and other flattering emails: [email protected] <3
Founder of Praize, your CFO's favorite marketing agency. Uncovering ROI from hard-to-track channels, driving $15 million in revenue from PR since 2021, and showing how brands can use AI to reshape attention and growth.
Trend Strategist
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