Reletter
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A trade publication for people who treat brand as a serious business function.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues17Founded3 years agoLast Issue3 months ago
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Latest Issues

How-To: Draw Attention Through Irregularity

☎️: Andrew Rutledge. He’s the founding partner of View Source, the strategy-and-design studio behind Bandit Running, Cadence, Aura Bora and more

📝: In this letter, he shares why most brand problems are actually thinking problems, why your...

3 months ago
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How-To: Build Comms That Compound

☎️: Alex Daly. She is founder of Daly, a comms+ agency, and founder of Orchard Street, its venture studio and angel arm. She also just launched Plenty&Co., a collective of independent agencies delivering modern, multi-disciplinary comms
�...

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How-To: Get Your Brand Recommended By ChatGPT

☎️: . She’s the founder of Praize, a boutique editorial and AI optimization firm working with brands like Victoria Beckham Beauty, Kinn Studio, Great Jones, Jones Road, and Dame
📝: In this letter, she shares what GEO actually is, why mos...

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AllBirds pivoted to AI, and so am I

Title is based off ’s note but was the perfect fit so I’m running with it!

I’ve been using AI since December 2022. Casually at first, asking ChatGPT to help rewrite a subject line or building my mom an itinerary for her trip. Since Februar...

4 months ago
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Hard Launch

self-published The Raise last September and treated the release like a DTC drop (old habits die hard, and thank god). She founded her own imprint, Cashmere Street Press, picked black, white, and red as the book’s brand colors, and started p...

4 months ago
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Authors

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  • Radhika Malhan

    Strategist by training, writer by compulsion and dosa connoisseur by choice.

  • Emma Grace Moon

    Founder of Praize, your CFO's favorite marketing agency. Uncovering ROI from hard-to-track channels, driving $15 million in revenue from PR since 2021, and showing how brands can use AI to reshape attention and growth.

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