Green Giants Etc
Freya WilliamsThe billion dollar business case for sustainability - and more
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | 4 years ago | Last Issue | a year ago |
| Active | |||||
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greengiantsetc.substack.comLatest Issues
"Environmentalist" was always a misnomer
Last night, doomscrolling through news from Camp Mystic, Texas, hoping for a glimmer of good news, for word of a kid discovered, miraculously, alive, I stumbled across this sentence in the New York Times:
“One of the young girls who has be...
On July 4th and Invisible Benefits
Credit: PR Newswire
🎆 July 4th-adjacent musings: I've been thinking a lot lately about invisible benefits - how hard they are to communicate and how easy to take for granted. So many of the privileges of modern life (in America and...
DOT and the Class of 2024
This is Dot. She's the reason I pivoted from brand planning to sustainability in 2006. As soon as I became a mum I couldn't go on selling people stuff they didn't need for a living and decided to bring my values into my work.
Fast forward...
How one high-growth start up is making climate click-worthy
In 2011, Graceann Bennett and I published Mainstream Green, a research paper exploring strategies to close the sustainability intention/action gap - the gap between what people say in research studies they intend to do and what they actuall...
Are you suffering from Purpose Paralysis?
“ESG is the four-letter word with 3 letters.”
“It’s a hostage situation - with a small but intense minority holding America’s brands hostage.”
“We’re trying to be Switzerland on these issues but is that even possible any more?”
“We can’t...
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