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Green Giants Etc

Freya Williams

The billion dollar business case for sustainability - and more

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues14SubscribersRead greengiantsetc.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

DOT and the Class of 2024

This is Dot. She's the reason I pivoted from brand planning to sustainability in 2006. As soon as I became a mum I couldn't go on selling people stuff they didn't need for a living and decided to bring my values into my work.

6 months ago
5
4

How one high-growth start up is making climate click-worthy

In 2011, Graceann Bennett and I published Mainstream Green, a research paper exploring strategies to close the sustainability intention/action gap - the gap between what people say in research studies they intend to do and what they actuall...

6 months ago
1
2

Are you suffering from Purpose Paralysis?

“ESG is the four-letter word with 3 letters.”

9 months ago
2
0

COP, Courage and Cowgirl Wisdom

I once found out, three weeks into a new job, via the medium of a newspaper exposé, that the firm I’d joined as a leader in the sustainability practice had an extremely large fossil fuel portfolio of which I had been hitherto unaware. This ...

a year ago
4
0

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  • Freya Williams
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