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Exploring the Culture of Formula 1

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Latest Issues

Hamilton's Demons Laid to Rest, Ferrari's Machine Takes Flight, and Horner's comeback route takes shape.

Formula 1

The weekend in Barcelona has shifted the conversation in Formula 1 more decisively than anything else this season. Lewis Hamilton claimed his first victory for Ferrari, ending a painful 18-month redemption arc in the most cathart...

7 days ago
6

F1 Rules Rewired, Ferrari's Civil War, and the World Cup Comes to the Paddock

Ferrari’s two drivers are going into this weekend using different brake manufacturers following a political fallout that has Brembo publicly pushing back at Charles Leclerc, while Mercedes has acknowledged it cost George Russell a shot at t...

13 days ago
6

Why Monaco Is the Most Commercially Valuable Race on the Calendar

This weekend’s Monaco GP is the most commercially significant race of the Formula 1 season. Monaco is a masterclass in how a single property became a luxury asset, and luxury assets play by different rules.

Here’s what’s happening this wee...

19 days ago
4

Horner in the Shadows, Gucci on the Grid, and Ferrari's Identity Crisis

Alpine is the story of the week. A record fashion deal worth upwards of $150 million, a bitterly contested ownership stake, and the sport’s most polarising returning figure all converged on the team at the same time.

Meanwhile, Ferrari’s e...

22 days ago
1

Silly Season Fires Early, Williams Raids the Paddock, and Horner Plots His Return

This past week has produced as much off-track news as any period this season. A driver market that was expected to simmer until summer has already started to boil, with Red Bull’s future, McLaren’s stability, and Williams’ ambitions all gen...

a month ago
1

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  • Grid Culture - Formula 1

    Exploring the culture of Formula 1. The business, the money, the team movements, the brand partnerships, and everything surrounding the greatest motorsport.

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