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Growth Thinking With Marc Stoiber

Marc Stoiber

I work with $1M+ startups stalled by product-led growth thinking. As a fractional CRO, I reframe your offer, narrative, and go-to-market for strategic, sustainable sales. I'm an ex-global agency CD, now building what matters.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues22Foundeda year agoLast Issue9 hours ago
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Latest Issues

Ask Me Three Times

I emailed two people I knew. Would they like to grab a coffee and take a look at a tool I’d built?

Yes, there was a whiff of selling in there. A subtle whiff, I thought.

My CRM showed multiple opens. But neither replied.

Shortly thereaft...

9 hours ago
1

Know thyself

I recently developed an AI-juiced diagnostic tool. It lays bare the gap between what founders believe they’re selling and what customers actually want to buy.

One element is a simple self-interview. The founder records their heartfelt thou...

20 days ago
3

Why I Ditched Two Brands I Loved for One I'd Never Heard Of

Quick one from the drugstore aisle this week. Stick with me, it’s got nothing to do with soap and everything to do with why some brands get chosen and others get overlooked.

First, let’s set the scene.

I wasn’t shopping. I was killing ti...

4 months ago

Is Your Brand Resonating Like a Ferrari V10 Engine?

I have a story for you. It involves: a night in Brescia, a vintage Ferrari, car alarms going off for a two block radius, and young women sprinting down the street in pursuit of a Formula 1 driver who’d careened into the night like a wailing...

4 months ago

Is Your Hardware Story Working? 5 Questions...

At Websummit, investors Lu Zhang and Alex Niehenke announced the pivot: the physical world is back.

The next wave of value creation isn’t in the cloud. It’s in robots, autonomous systems, manufacturing, and physical infrastructure. Elite t...

5 months ago

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  • Marc Stoiber

    Founder-led companies stall for non-obvious reasons. I find them - and fix them. Revenue architecture for companies pushing toward $20M.

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