Jaison's Marketing Mixtape
Jaison ThomasEvery week I'm sharing whatever things about business & marketing that I find useful for growth that you won't get by a simple Google search. Try subscribing :)
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 265 | Subscribers | Read | jaisonthomas.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Virality + conversions — this ad got both. Here’s how.
Most briefs are either “make noise” or “drive bookings.” The hardest ask is to do both. Cleartrip’s calendar ad proves that it’s possible.. when the idea is surgical.
Why “Wrapped-Style” Campaigns Work
If you have seen people share their listening summaries from Spotify, or activity snapshots from platforms like LinkedIn, YouTube Music, or Uber, you have already seen one of the most effective forms of modern marketing.
Why this dating app wants you to delete it
Most apps obsess over one metric: monthly active users. Keep people in the product forever, the logic goes, and you’ve “won.” Hinge flips that whole playbook on its head.
How Clash of Clans used nostalgia to win back lost players
Hey! quick insight for performance teams who actually want ROI, not just impressions.
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Authors
The writers behind this newsletter.
thejaisonthomas.com | Co-founder @BlusteakMedia
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