Jaison's Marketing Mixtape
Jaison ThomasEvery week I'm sharing whatever things about business & marketing that I find useful for growth that you won't get by a simple Google search. Try subscribing :)
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 283 | Founded | 6 years ago | Last Issue | 2 days ago |
| Active | |||||
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jaisonthomas.substack.comLatest Issues
We Put a Sleeping Maveli on the Streets of Kochi
Every Onam, brands in Kerala face the same problem.
Everyone is talking about Onam.
Everyone has Maveli.
Everyone has a sadhya.
Everyone has flowers, mundu, kasavu and the same festive colour palette.
So when we at Blusteak started thi...
We tried to make Kerala talk about one Pookalam | Blusteak x Maharani Record Saree Pookalam
A few weeks before Onam, Maharani came to us at Blusteak with a fairly simple brief:
“We want to do something crazy this Onam.”
That was pretty much it.
And honestly, these are the briefs I enjoy the most.
Because when the client isn’t...
What Zepto found inside a failed search
Someone typed a completely random collection of letters into the Zepto search bar.
There was no product name, brand or recognisable word in it.
Normally, an app would simply say:
“No results found.”
But Zepto showed a page filled with c...
Virat Kohli did something most brands dream of
A few years ago, Virat Kohli needed PUMA to launch one8.
Today, one8 has reached a stage where its Instagram following is being compared with PUMA India’s own page.
That sounds like a small social media stat, but it says something much bi...
The ₹8,550 Crore Bet on India’s Premium Users
I started using CRED almost when it launched. Back then, the app felt very different from most Indian fintech products. The UI was polished, the rewards felt exciting, and the whole experience made credit card bill payment feel premium. But...
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