Jaison's Marketing Mixtape
Jaison ThomasEvery week I'm sharing whatever things about business & marketing that I find useful for growth that you won't get by a simple Google search. Try subscribing :)
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 277 | Founded | 5 years ago | Last Issue | 10 days ago |
| Active | |||||
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jaisonthomas.substack.comLatest Issues
How Manorama turned election counting day into UGC
On May 4th morning, Malayala Manorama did something very smart with their front page.
That day was election result counting day.
Everyone was already watching the news, checking live updates, discussing leads, margins, surprises, and poss...
A ceiling artist + Kia Seltos = 2M views
We recently did a collab for Incheon Kia (our client at Blusteak) for the new Seltos. And instead of doing the usual influencer script like “Guys this car is amazing, etc”, we took a route that was already working on Instagram.
We noticed...
What Beyond Snack might be signaling about the future of D2C
I’ve been following #BeyondSnack for a while, and they are easily one of the most interesting D2C brands to come out of Kerala.
Yesterday, while browsing their website, I noticed something interesting.
On the product page, the usual “Buy...
They turned Hormuz tension into a one-line ad
Today’s marketing lesson comes from a Chennai billboard that had zero chill.
A clinic called Assana Wellness put up a huge outdoor ad that says:
“Mr. Trump, we’re experts in easing painful blockades. Call us to set things ‘strait’.”
If y...
They turned a customer complaint into an ad (and it actually worked)
Saw a brand move this week that’s both risky and brilliant.
A customer complained publicly about ZUS Coffee.
They ordered multiple cups, the carry bag broke, coffee spilled everywhere, and the customer basically said: “Fix your takeaway...
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