Jaison's Marketing Mixtape
Jaison ThomasEvery week I'm sharing whatever things about business & marketing that I find useful for growth that you won't get by a simple Google search. Try subscribing :)
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 257 | Subscribers | Read | jaisonthomas.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How a brand fixed a civic problem and scored free press
We scroll past hundreds of marketing stunts every week. But every now and then a brand does something that’s not just clever, it actually solves something people live with.
How Mercedes’ stunt became free PR for Audi, BMW and BYD
Quick take: Mercedes posted a slick demo of the G-Class doing a new stunt — the “G-Turn” (tight donuts). The tyre marks made a pattern people joked looked like Audi’s four rings. What followed was a tidy, public back-and-forth between brand...
They shipped an empty Amul butter pack — and the internet loved it
Tiny stunt, huge cultural fit. Zepto and Amul teamed up for a perfect little surprise: regular grocery orders that included the Amul butter cover box — but inside it was empty. Instead of butter there was a card that read: “oops, Maakhān Ch...
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Authors
The writers behind this newsletter.
thejaisonthomas.com | Co-founder @BlusteakMedia
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