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Jaison's Marketing Mixtape

Jaison Thomas

Every week I'm sharing whatever things about business & marketing that I find useful for growth that you won't get by a simple Google search. Try subscribing :)

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Substack
PricingOnly free issuesPublishesWeekly
Issues280Founded6 years agoLast Issue18 days ago
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Latest Issues

Virat Kohli did something most brands dream of

A few years ago, Virat Kohli needed PUMA to launch one8.

Today, one8 has reached a stage where its Instagram following is being compared with PUMA India’s own page.

That sounds like a small social media stat, but it says something much bi...

18 days ago
3

The ₹8,550 Crore Bet on India’s Premium Users

I started using CRED almost when it launched. Back then, the app felt very different from most Indian fintech products. The UI was polished, the rewards felt exciting, and the whole experience made credit card bill payment feel premium. But...

a month ago

"The Boys" turned a fake company into a real content engine

Most shows promote themselves like this:

Trailer drop.
Character poster.
Countdown post.
“Watch now on Prime Video.”

But The Boys did something much smarter.

They created social media accounts for Vought International — the fiction...

2 months ago

How Manorama turned election counting day into UGC

On May 4th morning, Malayala Manorama did something very smart with their front page.

That day was election result counting day.

Everyone was already watching the news, checking live updates, discussing leads, margins, surprises, and poss...

2 months ago

A ceiling artist + Kia Seltos = 2M views

We recently did a collab for Incheon Kia (our client at Blusteak) for the new Seltos. And instead of doing the usual influencer script like “Guys this car is amazing, etc”, we took a route that was already working on Instagram.

We noticed...

3 months ago
1
1

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  • Jaison Thomas

    thejaisonthomas.com | Co-founder @BlusteakMedia

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