GTMBA
Chris BalestrasWriting about modern GTM @ a startup - marketing, sales, and AI. Find us on Beehiiv - gtmba.ai
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||
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gtmba.substack.comLatest Issues
GTMBA is moving to Beehiiv
Dear GTMBA community,
We're excited to announce that GTMBA has moved to Beehiiv to better serve our growing readership.
Our new domain is gtmba.ai - as we plan to post more about how we’re using AI in our day-to-day.
For our current subs...
Founding GTM Spotlight: Blaise Bevilacqua @ Glue
Introducing our founding GTM series, where we give a voice to early-stage operators building their company’s Go-to-Market motion.
In our inaugural spotlight, we sat down with Blaise, the founding GTM hire at Glue, an AI-powered work...
17 Tools To Make You More Productive In GTM
I’ve always been super interested in the tools that people use in their day-to-day work.
Below, I’ll outline the 17 tools I use to help be more productive in startups GTM.
1. Email: Superhuman ($30/month)
- Absolute game-c...
Start-Up Sales: Feature Gap Framework (Part 1 of 3)
This is Part 1 of a 3-Part Series focused on navigating product/feature gaps.
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Part 1: Feature Gap Framework
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Part 2: Selling Around Feature Gaps
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Part 3: Quarterbacking Product Builds
On a bus ride during my first fe...
6 Takeaways From SPIN Selling That Are Still Relevant
Over the weekend, I re-read Neil Rackham's SPIN Selling. Although published in 1988, this book provides timeless insights for GTM professionals at any stage.
Like How to Win Friends and Influence People from the 1930s, understanding human...
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Authors
The writers behind this newsletter.
Proud Lion (PSU '13, Columbia Business School '23). Currently in GTM @ startups. Former CPA, founder, & strategy consultant. Miserable Mets/Jets fan. Avid runner. Springsteen die-hard. Writing about what interests me in tech & GTM.
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