The Signal
Brendan J ShortThe GTM playbook has changed. We break down what the best AI-native teams are doing.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 94 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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thesignal.clubLatest Issues
How Two of Rippling's Marketing Pioneers are Building a GTM Engine from Scratch (I Was Surprised)
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"AI SDRs Don't Work" —From the Guy Running the Company That Helped Create the Category
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The best AI-native GTM plays you're not running
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15 Agentic Plays Every RevOps Team Should be Running Using Your Client Interactions
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How to Build a Founder Brand: 21 Tips from the Rick Rubin of LinkedIn (Alec Paul)
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Authors
The writers behind this newsletter.
Writing The Signal → Exploring how to scale go-to-market with AI & automation instead of headcount • Recovering SaaS founder (2x) • Previously: B2B GTM at Apollo.io, Zoom, and Wiser.
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