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The Signal

Brendan J Short

Separating the signal from the noise • a newsletter on all things GTM tech

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues22SubscribersRead thesignal.club

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How AI is Changing Enterprise Sales

If you were forwarded this newsletter, consider joining over 1,200 weekly readers—some of the smartest GTM operators—by subscribing here:

a month ago
1
0

The Signal’s "Sponsored Deep Dive Posts" Thought Process

Whenever someone starts taking money in exchange for creating content on their behalf, there are obvious conflicts of interest. I’m not here to write about companies who pay me the most money (as tempting as that sounds). I’m here to play l...

a month ago
0
0

Why Most People Will Build Their Own AI Coworkers This Year

If you were forwarded this newsletter, consider joining over 1,100 weekly readers—some of the smartest GTM operators—by subscribing here:

2 months ago
6
0

Outbound Email's Rise in Volume is Unsustainable

If you were forwarded this newsletter, consider joining over 1,100 weekly readers—some of the smartest GTM operators—by subscribing here:

2 months ago
5
1

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Authors

The writers behind this newsletter.

  • Brendan J Short

    Scaling GTM with technology/automation instead of more people • 2x founder • Prev: B2B SaaS Sales / Ops @ Apollo.io, Zoom, Wiser, and others.

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