Hack Influencer & Creator Marketing
Matteo PoglianiA newsletter dedicated to the world he influencers and creators and their use in the communication and marketing activities of brands. We will discover together trends, insights, and best practices on how to make these figures and the projects in which
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 3 years ago | Last Issue | 13 days ago |
| Active | |||||
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hackinfluencermarketing.substack.co...Latest Issues
Clipping: content needs to know how to “travel”
ONE MOMENT, MANY CONTENTS. An event, a livestream or an activation can become the source of dozens of pieces of content and touchpoints.
CREATE MOMENTS, NOT JUST CONTENT. Brands create relevant moments; creators and communities multiply th...
There’s no such thing as the right price for a creator
Creator pricing is still far from transparent: the market lacks shared benchmarks and truly reliable reference points.
Followers and views alone cannot determine price: value depends on audience, relevance, content, performance, and contex...
When even LLMs start following creators
Creators are becoming part of the AI infrastructure
No longer just people to follow on social media: their content is starting to influence what AI knows, recommends and considers authoritative.
Creators are becoming part of AI’s...
It’s No Longer Enough to Choose the Right Ambassador. You Need to Validate the Entire Ecosystem.
Over the past decade, the role of brand ambassadors has changed dramatically.
They used to be little more than advertising spokespeople: they appeared in TV commercials, attended a few events, and their value was largely measured by one th...
Creator Marketing Has Left the Marketing Department
Key Takeaways
Creators aren’t becoming the new media. They’re becoming new businesses.
Creator marketing is moving beyond the marketing department and becoming a business function.
The next evolution won’t be running more campaigns, it w...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Hack Influencer & Creator Marketing.
| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Matteo Pogliani è esperto di comunicazione e new media, autore, keynote speaker, start-up advisor e docente. È Partner e Head of Digital di Openbox, CEO di 40Degrees e founder di ONIM.
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