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Your Brain on Money

Hanna Horvath
Hundreds of paid subscribers

The psychology, systems, and social influences behind your money decisions.

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Substack
PricingFreemiumPublishesTwice weekly
Issues188Founded3 years agoLast Issue5 days ago
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Latest Issues

The burnout economy & my quest for a good night's sleep

It is 1:47 in the morning, and I am currently googling how quickly dementia symptoms show up in 29-year-old insomniacs.

Intellectually, I am aware that searching for the long-term health consequences of not sleeping (surprise, they’re nega...

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Brands are paying people who don't exist to sell you things

Polymarket paid creators to post fake profits, brands are hiring AI influencers, South Korea invented fake shopping, and your spending habits are increasingly shaped by things that don’t exist.

Here’s what’s going on in the economy this we...

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Can you buy taste?

Last week, a startup called Taste Labs came out of stealth with $18.5 million in seed funding. Their mission, in their words, is to “end AI slop” by building “the data and infrastructure layer to give AI models and agents taste.” Their foun...

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The vodka cran is back (recession indicator)

Plus: why SpaceX is now in your 401(k), prediction market mayhem, and why New Yorkers are living with nuns.

Billionaire wealth worldwide has more than quadrupled in 15 years — from $4.5 trillion to $20.1 trillion, an amount equal to nearly...

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Is spontaneity a luxury good?

It’s a beautiful Saturday in New York City, and what are you doing?

Waiting in line, of course.

I’m already an impatient person, so the epidemic of line culture has become a personal affront. Maybe it’s my fault I live in a neighborhood t...

19 days ago
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Authors

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  • Hanna Horvath

    Hi, I'm Hanna, a Certified Financial Planner (CFP®), financial editor, and money psychology expert.

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