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Your Brain on Money

Hanna Horvath
Hundreds of paid subscribers

The psychology, systems, and social influences behind your money decisions.

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Substack
PricingFreemiumPublishesTwice weekly
Issues198Founded3 years agoLast Issue4 days ago
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Latest Issues

Women are making more money. Why are they still doing everything else?

There’s a piece in The Cut titled, “Call Her Mommy” about young women who out-earn their boyfriends and are getting a little tired of it.

These women are paying for dates, sure. But they’re also sending their boyfriends job listings and ed...

4 days ago
154
37

When shopping became gambling

Whatnot users are draining their savings on live-auction card breaks. The way we buy things has fundamentally changed, and the line between consumption and speculation is gone.

Americans’ evaluations of the economy are still in the dumps:...

6 days ago
25
1
Paid

July roundup: I paid $10 for a soda and have some thoughts about Love Island

Hi,

July was a month. I stayed in New York, despite the humidity. The city empties out just enough that you can actually get a table somewhere and everything feels slightly unhinged in the best way.

Work-wise, I’ve been trying to intentio...

13 days ago
51
15

The economy is just a VIP list now

There were a few ways to get to the World Cup final.

One involved lots and lots of lines: for the subway to Penn Station, where you stood in the sun waiting for a yellow school bus to come pick you up to take you to the Meadowlands, where...

18 days ago
190
6

Who is the AI economy actually working for?

The boom is minting millionaires, cutting workers, and raising your electricity bill, all at once. Plus: the $9.99 economy and Chanel flats as financial assets.

The AI boom is minting millionaires, cutting workers, raising your electricity...

a month ago
25
4
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  • Hanna Horvath

    Hi, I'm Hanna, a Certified Financial Planner (CFP®), financial editor, and money psychology expert.

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