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Your Brain on Money

Hanna Horvath
Hundreds of paid subscribers

The psychology, systems, and social influences behind your money decisions.

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Substack
PricingFreemiumPublishesTwice weekly
Issues183Founded3 years agoLast Issue4 days ago
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Latest Issues

The American Dream is to leave

Everyone I know is trying to get to Europe this summer.

Americans have been doing European summers forever, obviously. The past few years particularly involved a flurry of think pieces about “euromaxxing” and romanticizing the European way...

4 days ago
171
30

Spending like we don’t believe in tomorrow

On the trust collapse driving the spending paradox, plus why Gen Z lives at the gym

Per the latest PCE numbers, Americans are now spending faster than they’re earning. Consumer spending hasn’t cratered despite truly miserable sentiment rea...

14 days ago
30
2
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Even the Gilded Age had better aesthetics than this one

What do these things have in common?

  1. Lauren Sanchez (Jeff Bezos’ wife, in case you weren’t aware) making a Schiaparelli gown look like a BCBG prom dress at the Met Gala. (and, TBH, her entire wedding).

  2. Trump adorning the Oval Of...

18 days ago
173
30

The economic case for being an asshole

Is it just me, or is everyone behaving like an asshole right now?

Anti-social behavior seems to be all the rage, whether it be people’s refusal to tip anymore, or drivers parking on the sidewalk, or a CEO laying off thousands of workers vi...

a month ago
355
36

Why is Gen Z so scared of a 9-5?

If you didn't get a raise this year, you took a pay cut. Plus: why Gen Z is right about the job market, and what AI is doing to your money brain.

Quick econ check-in before we get into it.

a month ago
45
5
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  • Hanna Horvath

    Hi, I'm Hanna, a Certified Financial Planner (CFP®), financial editor, and money psychology expert.

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