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The Guilt Machine - Hans von Sonntag

Hans von Sonntag

From Extraction to Extinction to Guilt. Unravelling the Guilt Machine.

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Substack
PricingOnly free issuesPublishesWeekly
Issues74Founded3 years agoLast Issue17 days ago
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Latest Issues

Wet Farming Is Climate Work First

Centuries-long turf cutting left large areas of Irish bogs drained and heavily degraded. Paludiculture is one way to rewet them. Photo: Hans von Sonntag

In the valley of the Kleine Nete in Flanders, a river that engineers once straightened...

17 days ago
1
2

The Bridge

Houses close to the De Zegge nature preserve, Flanders. This area profits massively from conservation activities that started in the 50s. Photo Hans von Sonntag

European advocates have spent forty years pressing for agricultural inclusion...

a month ago
2

The Last Conservatives

Lake Chiemsee, Winter 2026. We don’t want to bulldoze that, right? Do we agree? Photo Hans von Sonntag

Ten years ago, a figure ended the conversation and sounded the alarm unanimously: more than three-quarters of the flying insects had dis...

a month ago
3

What the Agent Prompts Me To Do

Photo: Hans von Sonntag

The discourse on agentic AI runs through five well-discussed frames: productivity (it works faster and cheaper), existential risk (it might kill us), labour displacement (it might take my job), slop (it might cheape...

2 months ago
2

On the Losing Side

Organic-soil-heavy land is not on the pension fund radar—for now. Farm in Ireland, May 2025. Photo Hans von Sonntag

Charles III has been a conservationist since the 1970s, planting hedgerows at Highgrove, keeping rare breeds and warning ab...

3 months ago
2

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  • Hans von Sonntag

    Advertising film director turned environmentalist

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