Happy Face
Jeanine MojumA newsletter on beauty, business, and builders.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | 4 months ago |
| Active | |||||
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readhappyface.substack.comLatest Issues
The art of the goop shot
A good goop shot lights up a part of my brain that I can’t quite explain.
It’s so satisfying to see. As a skincare founder, I know how much work goes into getting the perfect smear and why it’s so important. It takes months to years to nai...
$50 million in sales without a dollar of funding
It’s no secret that flashy founder moments are glorified in startup culture. You might not have clicked on this article if I had chosen a subtler title. In beauty, we celebrate the institutional fundraising rounds, the big retail launch, or...
Is eyeshadow dead?
My earliest memories of falling in love with beauty start with eye makeup. If you grew up during the 2010s OG YouTube makeup era, you know exactly what I mean. Eyeshadow palettes were everywhere. There were palettes for every color family,...
Founders are lying about their “why”
The myth of the perfect “why”
Since the day I decided to start my business, I’ve heard the same two pieces of advice on repeat from founders, retailers, and investors: identify a whitespace and have a strong “why” as a founder.
You’ve...
Beauty rebrands you probably forgot about
Lately I’ve been thinking about incremental growth. It’s easy to be hard on yourself if you forget how far you’ve come. You see the “glow-ups” from 30-day challenges, the brand that went viral “overnight” on TikTok, and feel frustrated that...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Happy Face.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write about the three B's: beauty, business, and builders. Founder of Amoureux Beauty
Frequently Asked Questions
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To find out how much an ad will cost, contact Happy Face using the contact information provided and ask for a copy of their media kit.
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