Hard Court
Hard CourtA weekly tennis briefing that goes beyond the baseline—exploring the business, culture, and style of tennis.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 69 | Subscribers | Read | hard-court.com |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #247 | |
| #237 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
Oura lands the US Open and pushes tennis into a new era of wearables
After months of arguments about wearables in tennis, the biggest American tournament in the sport has thrown its weight behind the one that stayed out of the chatter.
Hailey Baptiste just handed Nike a perfect story
In a normal, capitalist society, what Hailey Baptiste pulled off yesterday in Madrid would be a sponsor’s dream come true. Playing the best match of her career, she beat the world No. 1 Aryna Sabalenka after saving six (!) match points—incl...
The Hard Court Index: ATP retail, Confessional Cart, and Sharapova’s next act
From retail to content to personal brand, where tennis is getting it right (or not).
Hot Shots: Shep Rose on team tennis and why “quiet please” has to go
Today I’m launching Hot Shots—a new series of quick-hit conversations with tennis-loving tastemakers and celebs diving into into their hottest takes, funniest stories, and how they think the sport should evolve.
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Authors
The writers behind this newsletter.
A weekly tennis briefing on the business, culture, and style of tennis. From reporter and editor Jessica Schiffer, who's covered fashion, culture, wellness, and beauty for The NYT, Vogue Business, BoF, and Time.
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