Hard Court
Hard CourtA weekly tennis briefing that goes beyond the baseline—exploring the business, culture, and style of tennis.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 57 | Subscribers | Read | hard-court.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Reading the tennis tea leaves in Lululemon’s latest earnings
Lululemon reported fourth-quarter earnings yesterday, and from my vantage point one thing stood out: tennis is no longer a nice-to-have side category. It’s one of the most visible arenas where the brand is trying to prove it still has cultu...
Inside Courting, the upstart label targeting tennis’ next-gen consumer
Launching a tennis apparel brand in 2026 means navigating a market that is simultaneously booming and oversaturated. Participation is rising, style discourse is louder than ever, and consumers have more choice than at any point in the sport...
The Hard Court Index: Tunnel walks, Uniqlo’s Raducanu rollout, and Lululemon’s desert takeover
A new recurring Hard Court series breaking down the wins and misfires shaping tennis fashion, sponsorships, and media.
Inside Naomi Osaka’s Indian Wells look—A fierce rebuttal
Photo by Samba
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Authors
The writers behind this newsletter.
A weekly tennis briefing that goes beyond the baseline. From reporter and editor Jessica Schiffer, who's covered culture, fashion, wellness, and beauty for The New York Times, Vogue Business, BoF, and Time.
Frequently Asked Questions
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