A weekly tennis briefing exploring the business, culture, and style of tennis.
| Platform |  | Pricing | Only paid issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 81 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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hard-court.comLatest Issues
Naomi Osaka’s physio on mom strength, the Met Gala, and reframing the “comeback”
Robbie Ohashi discusses Osaka’s evolution as a mother, competitor, and cultural force—and why he believes she’s already arrived as Naomi 2.0.
Last fall, Robbie Ohashi thought he had graduated from life on the tennis tour when his partnersh...
The tough sell of Alexander Zverev
Despite a resume that should make him a sponsor’s dream, domestic violence allegations have left brands navigating a far more complicated proposition.
Earlier this week, Jacob & Co., one of Alexander Zverev’s sponsors, reached out to see w...
Inside Coach's plans for Iga Swiatek, Eva Lys, and Elsa Jacquemot
New details on Wimbledon activations, deal terms, and the distinct campaigns taking shape behind the scenes.
Iga Swiatek will be announced as a new brand ambassador for Coach around Wimbledon, part of the accessible luxury brand’s broader...
Changeover notes: Fonseca arrives, a sponsorship shuffle, and Roland-Garros’ ad board problem
A breakout moment for João Fonseca, absurd courtside advertising, and fresh sponsorship intel from Paris.
I’m back from Roland-Garros, and what a whirlwind it was. It was my first time at the French Open, and I walked away with a long list...
The non-controversy behind Aryna Sabalenka’s Nike kit
The internet outrage misunderstands tennis marketing and the nuances of athlete contracts.
Hello from Paris! I always find that attending tournaments actually makes it infinitely more difficult to cover the sport because I’m no longer glue...
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Authors
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A weekly tennis briefing on the business, culture, and style of tennis. From reporter Jessica Schiffer, a contributor to Vogue, The New York Times, Financial Times, and BoF.
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