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Hard Court

Jessica Schiffer
Hundreds of paid subscribers

A weekly tennis briefing exploring the business, culture, and style of tennis.

Platform
Substack
PricingOnly paid issuesPublishesTwice weekly
Issues116Founded2 years agoLast Issue4 days ago
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Latest Issues

The WTA is getting serious about merchandise

Hello Kitty, Togethxr, and a new online store mark an overdue retail push. Plus, Osaka at the CFDAs, chatter about Ferrero–Shelton, and a new tennis vlog.

Also in this issue: Naomi Osaka’s eye for emerging designers, how some tennis inside...

4 days ago
13
Paid

The trouble with ranking marketability

SportsPro named Aryna Sabalenka the world’s most marketable athlete and put Coco Gauff at No. 32, a gap that left many people in tennis scratching their heads.

Several people texted me this week about the latest ranking of the world’s most...

9 days ago
21
4
Paid

Jakub Mensik Is Playing the Long Game

With a Masters title and a Grand Slam semifinal already secured, the 21-year-old Czech is learning to navigate success on his own terms.

There’s a particular kind of pressure that comes with being a promising young tennis player these days...

12 days ago
19
Paid

Chatting with Jason Stacy, Aryna Sabalenka’s longtime performance coach

We dive into his accidental entry into pro tennis, how Sabalenka evolved from “all fire” into a longtime world No. 1, and the inner workings of one of the sport’s most successful teams.

You’re reading The Insider, a series spotlighting the...

a month ago
19
Paid

Keeping up with everyone else

Social media has made other players’ deals impossible to miss. Tennis agents are left to manage the expectations that follow.

When I spoke with Eva Lys at Indian Wells in March about her love of fashion, I asked whether she hoped to attend...

a month ago
20
1
Paid

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Authors

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  • Jessica Schiffer

    A weekly tennis briefing on the business, culture, and style of tennis. From reporter Jessica Schiffer, a contributor to Vogue, The New York Times, Financial Times, and BoF.

  • Frequently Asked Questions

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