A weekly tennis briefing exploring the business, culture, and style of tennis.
| Platform |  | Pricing | Only paid issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 111 | Founded | 2 years ago | Last Issue | 2 days ago |
| Active | |||||
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hard-court.comLatest Issues
The complicated afterlife of a WAG-centric brand
What Morgan Riddle’s post-tennis pivot says about building a personal brand on borrowed proximity.
What happens when your personal brand revolves around WAG-dom but you’re no longer a WAG? Morgan Riddle presents an interesting case study.
Reading the tennis tea leaves in sportswear’s latest investor updates
What On, Wilson, Asics and Lululemon are telling investors about their tennis businesses.
The past few weeks have been particularly busy in the world of sportswear investor relations, which means there are some new tennis tea leaves to rea...
What is a Slam final actually worth?
What Ben Shelton, Maja Chwalińska and Elena Rybakina tell us about the sponsorship value of a Slam run.
Last Monday I broke the news that Ben Shelton and his team were closing in on an apparel and footwear deal with a brand not named On. T...
Everyone’s a loser, baby
The US Open gave everyone something to complain about, and someone else to blame.
A quick programming note for all the new readers: I’ll be back shortly with how Ben Shelton’s win over Carlos Alcaraz—and a potential run to the US Open fina...
Exclusive: Ben Shelton’s new apparel and footwear deal is taking shape
While On has the right to match, the American star is closing in on another beloved brand.
A few months ago, I broke the news that Ben Shelton’s apparel and footwear deal with On was up for renewal at the end of this year. Disappointed wit...
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Authors
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A weekly tennis briefing on the business, culture, and style of tennis. From reporter Jessica Schiffer, a contributor to Vogue, The New York Times, Financial Times, and BoF.
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