A weekly tennis briefing exploring the business, culture, and style of tennis.
| Platform |  | Pricing | Only paid issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 113 | Founded | 2 years ago | Last Issue | 16 days ago |
| Active | |||||
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hard-court.comLatest Issues
Chatting with Jason Stacy, Aryna Sabalenka’s longtime performance coach
We dive into his accidental entry into pro tennis, how Sabalenka evolved from “all fire” into a longtime world No. 1, and the inner workings of one of the sport’s most successful teams.
You’re reading The Insider, a series spotlighting the...
Keeping up with everyone else
Social media has made other players’ deals impossible to miss. Tennis agents are left to manage the expectations that follow.
When I spoke with Eva Lys at Indian Wells in March about her love of fashion, I asked whether she hoped to attend...
The complicated afterlife of a WAG-centric brand
What Morgan Riddle’s post-tennis pivot says about building a personal brand on borrowed proximity.
What happens when your personal brand revolves around WAG-dom but you’re no longer a WAG? Morgan Riddle presents an interesting case study.
Reading the tennis tea leaves in sportswear’s latest investor updates
What On, Wilson, Asics and Lululemon are telling investors about their tennis businesses.
The past few weeks have been particularly busy in the world of sportswear investor relations, which means there are some new tennis tea leaves to rea...
What is a Slam final actually worth?
What Ben Shelton, Maja Chwalińska and Elena Rybakina tell us about the sponsorship value of a Slam run.
Last Monday I broke the news that Ben Shelton and his team were closing in on an apparel and footwear deal with a brand not named On. T...
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Authors
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A weekly tennis briefing on the business, culture, and style of tennis. From reporter Jessica Schiffer, a contributor to Vogue, The New York Times, Financial Times, and BoF.
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