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Henrique’s Newsletter

Henrique Cruz

Tech, Climate, and other interests.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues27Founded5 years agoLast Issue9 days ago
Active

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henriquecruz.substack.com
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Latest Issues

Europe’s 500 largest companies

Fortune publishes its Europe 500 every year, a ranking of the continent’s largest companies by revenue. This year is the fourth edition. I was flying back from Berlin this week, reading the magazine, and halfway through the list I wondered...

9 days ago
1

Book review: Think Clearly

By Kiko Llaneras (2022) Pages: 288, Final verdict: Good-read

You’ve probably seen the WWII bomber with the red dots. Engineers mapped where returning planes had been hit and wanted to armor those spots, until statistician Abraham Wald poin...

3 months ago
1

The Winner of the SaaSpocalypse Is....Your Knowledge Base

A large e-commerce company I know used to run the same ritual every morning. They had a script that called the Facebook Ads API and the TikTok Ads API, pulled the previous day’s campaign numbers, and exported them into a spreadsheet. The sp...

3 months ago

Book review: Fateful hours

Originally published here

By Volker Ullrich (2025) Pages: 384, Final verdict: Great-read

The image most of us carry of the Weimar Republic is a wheelbarrow of banknotes. A loaf of bread that costs billions of marks. Savings erased between...

4 months ago

Book review: The Infinity Machine

By Sebastian Mallaby (2026)
Pages: 480, Final verdict: Must-read

Chess prodigies are common enough that we have a template for them: the brilliant, socially awkward child who masters the board and then struggles to find a second act. Dem...

5 months ago
1

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  • Henrique Cruz

    Building the world's smartest spreadsheet at rows.com. Everything else is at henriquecruz.co

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