Reletter
Artwork for Herd Mentality

Herd Mentality

Joe Marino
Thousands of paid subscribers

Joe Marino delivers year-round written analysis on the Buffalo Bills using film, analytics and scouting analysis to make you the smartest member of Bills Mafia!

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues253Founded2 years agoLast Issue7 days ago
Active

Read this Newsletter

herdmentality1960.substack.com
Artwork for Herd Mentality

Latest Issues

Josh Allen Weekly: 2026 Entering the Bye Edition

Examining Josh Allen's 2026 metrics to assess trends and measure his performance.

After a thrilling overtime win over the Los Angeles Rams, the Buffalo Bills stayed west to prepare for the Las Vegas Raiders on a short week, aiming for two...

7 days ago
3
Paid

All-22 Film Breakdown: Buffalo Bills (33), Las Vegas Raiders (30)

Film analysis of notable reps from the latest Buffalo Bills’ game.

Below is my All-22 Film Breakdown from the Buffalo Bills’ 37-34 win over the Los Angeles Rams. You can expect this content after every Bills game.

11 days ago
16
Paid

Buffalo Bills vs. Las Vegas Raiders Week 6 Scouting Matchup Preview

Buffalo Bills vs. Las Vegas Raiders: Advantages and Disadvantages

The Buffalo Bills head to Las Vegas looking to build momentum before their bye week, but it won’t be easy. The Raiders offer an intriguing matchup, with clear opportunities...

15 days ago
9
1
Paid

Josh Allen Weekly: 2026 Entering Week 6 Edition

Examining Josh Allen’s 2026 metrics to assess trends and measure his performance.

The Buffalo Bills won a chaotic thriller over the Los Angeles Rams in Week Six, giving Josh Allen his first overtime win in eight attempts. Allen completed 1...

16 days ago
6
Paid

All-22 Film Breakdown: Buffalo Bills (37), Los Angeles Rams (34)

Below is my All-22 Film Breakdown from the Buffalo Bills’ 37-34 win over the Los Angeles Rams.

Below is my All-22 Film Breakdown from the Buffalo Bills’ 37-34 win over the Los Angeles Rams. You can expect this content after every Bills gam...

18 days ago
13
1
Paid

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Herd Mentality.

SubscribersEngagement76Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Chart Rankings

How this newsletter ranks in the official Substack charts.

#172
Substack
/Sports(Free)
#56
Substack
/Sports(Paid)

Authors

The writers behind this newsletter.

  • Joe Marino

    Host of Locked On Bills, Locked On NFL Scouting and NFL First Read Podcasts. Author of Go Bills! and Buffalo's Run

  • Frequently Asked Questions

    How can I access the email archive for Herd Mentality?

    You can find recent issues that have been published by Herd Mentality on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Herd Mentality have?

    To see how many people subscribe to Herd Mentality, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Herd Mentality?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Herd Mentality as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Herd Mentality?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Herd Mentality using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Herd Mentality?

    Scroll up to where it says Related Newsletters to see other publications like Herd Mentality. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Herd Mentality?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.