
Joe Marino delivers year-round written analysis on the Buffalo Bills using film, analytics and scouting analysis to make you the smartest member of Bills Mafia!
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 234 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||

Film analysis of notable reps from the latest Buffalo Bills’ game.
Below is my All-22 Film Breakdown from the Buffalo Bills’ 36-31 win over the Houston Texans. You can expect this content after every Bills game.
Finding the advantages and disadvantages for the Buffalo Bills against the Houston Texans.
All week long, you’ve been reminded of Josh Allen’s struggles against the Texans and how Houston has become a house of horrors. It’s all true. What’...
This is what's burning up my mind as the season is set to kick off.
Folks, we made it! The 2026 NFL season is here, and there are so many interesting variables surrounding the Buffalo Bills.
Happy Birthday to the Herd Mentality Substack!
Three years ago, I launched this Substack to provide an outlet to share additional written and film content beyond the daily podcasting I already produce. While that goal has been accomplished...
Film analysis of notable reps from the latest Buffalo Bills’ preseason game.
Below is my All-22 Film Breakdown from the Buffalo Bills’ 28-27 preseason win over the Pittsburgh Steelers. This is content you can expect after every Bills game.
Subscribers, engagement, traffic and sponsorship for Herd Mentality.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #180 | |
| #55 |
The writers behind this newsletter.
Host of Locked On Bills, Locked On NFL Scouting and NFL First Read Podcasts. Author of Go Bills! and Buffalo's Run
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