Art and Commerce
Heather MortonA Substack for commercial photographers who want to peek behind the seamless. Data-driven analysis and insights for the gate-keeping averse, written by photo business prof Heather Morton.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | 10 months ago | Last Issue | 4 months ago |
| Active | |||||
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hmphotoprof.substack.comLatest Issues
Survey Deep Cuts: Identity
Through the summer of 2020, stuck at home and with questions of equity swirling, I reflected on the undeniable barriers of entry that exist in our industry and the undoubtable generosity of my industry friends and colleagues. That lead to a...
Survey Deep Cuts: Gender and Genre
RECAP
Here’s what we know about the gender breakdown of respondents to the survey1:
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27.3% female
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71.4% male
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1.3%: non-binary, prefer to self-describe, prefer not to answer
When it comes to gender and earnings:
*...
Survey Deep Cuts: Genre Part 2, Where's the Money?
GENRE AND CREATIVE FEES
In this second genre-focused post, we’ll look at how rates and incomes vary across different genres.
As a reminder, respondents were asked to select up to ten genres that each accounted for at least 10% of thei...
Survey Deep Cuts: Genres and Specialties
Specialize or diversify—such an eternal commercial photo question. Rob Haggart’s original state of the industry survey provided some interesting advice around whether to niche or not and I added my perspective on the ways in which the answe...
Survey Deep Cuts: AI Mindset
Ok, so I really don’t want to talk about AI. I really don’t. I’m tired of it already.
I am trying to figure a way through as an educator (hard); I’m trying to find a way through as a photography educator (harder). I talk about AI with my...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Photography professor based in Canada, specializing in the history of the use of photography in advertising and the business of commercial photography.
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