Art and Commerce
Heather MortonA Substack for commercial photographers who want to peek behind the seamless. Data-driven analysis and insights for the gate-keeping averse, written by photo business prof Heather Morton.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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hmphotoprof.substack.comLatest Issues
Data Deep Dive: No regrets!
In every lifetime, these folks would choose photo
As I mentioned in my last post, the response to the question “Looking back on your career, the day-to-day realities, the creative work, the business side, the lifestyle, all of it, would yo...
Data Deep Dive: Regrets, I’ve had a few
Though the 2026 State of the Photo Industry Survey revealed some worrying findings, I was surprised and buoyed to learn that most of you would do it all over again if given the chance.
The question was: “Looking back on your career, the d...
2026 State of the Photo Industry Survey Executive Summary is here!
Phew that was a lot of graphs
After a long and delightful summer of teaching, vacationing, and starting a new dream job, I have finished the 2026 Executive Summary, and you can download it here:
Blind Bid: Stills on Motion
Earlier this week, I proposed a blind bid exercise in which I offered a client brief, and you gave me your numbers. This went out on my Instagram Stories and, within 24 hours, yielded 19 results from 5 countries. Super interesting!
So the...
Survey Deep Cuts: Oh Canada
It’s the Victoria Day/May Two-Four holiday today in Canada and Toronto has been brimming with photo events lately. A couple of weeks ago it was back to back: from a commercial industry party hosted by FUZE, to a photo-journalism conference...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Art and Commerce.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Photography professor based in Canada, specializing in the history of the use of photography in advertising and the business of commercial photography.
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