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A platform powered by operators, advisors, and frameworks that help founders build resilient ventures and scale with confidence. Access lessons from leaders who’ve executed at every stage, from startup to exit.

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Latest Issues

WTT | Nobody's Coming to Save You

Nobody’s coming to save you. That’s not a threat. It’s liberation.

Last week, the fog felt nameless. This week, it has a face and a playbook.

In Episode 2 of “What The Truck?”, we sit down with operators, founders, and veterans who got ti...

2 months ago
2
2

We’re Selecting Lead Partners for What the Truck

I sat down with Mickey Markoff, the architect behind one of the largest military showcases in the country, to talk about what it really takes to build platforms at scale and why in-person environments like the Miami Air & Sea Show still mat...

3 months ago
3
1

How to Get First 100 Clients/Customers

A 4-Week Sniper Strategy to Turn Cold Leads into Paying Clients

(After watching the video module, complete the following exercise)

3 months ago
Paid

Do You Give a Truck?

It’s Giving Tuesday. The question is: What are you giving to? A cause? A campaign? A click?

Here’s a better question: Do you give a “truck?” Because we did. And we’re asking you to join us.

Not in words. In wheels. Not with slogans. With...

6 months ago
4
1

What the Truck Is Rolling Out

A New Kind of Mission

If this message landed in your inbox, it’s because at some point (maybe months ago) you crossed paths with Adam House, Josh Kent, or myself.

You might’ve seen the What the Truck? Raptor, heard about the House...

7 months ago
3
1

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Authors

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  • Adam House

    Failure has led to my success by not giving up. 7x Proven Entrepreneur- 3x exits | Pro Hoops player/Owner Host - The House of Bricks Podcast

  • Paul Riedner

    Iraq vet. Deep-sea diver. MBA. I question what people say about veterans, business, and resilience—and study what actually holds under pressure. Built through experience and real conversations. House of Bricks, What the Truck, Shadow Culture.

  • Josh Kent

    Man of faith, family man, former Green Beret, and What the Truck Ambassador.

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