How Absurd
Michelle MattarA newsletter about weird patterns, dumb ideas, and irreverent insights. Filed under: life, culture, design, business.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Subscribers | Read | howabsurd.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Absurd Ideas Vol. 3
This volume leans heavily into government and overblown technology: a clear sign I’ve been reading too much news and seeing the Friend necklace ads one too many times.
I finally branded my substack
When I started How Absurd, I chose not to design it. The lack of design was the design, a quiet protest from someone who spends all day building worlds for others.
Absurd Ideas: Vol. 2
A lot of you subscribed for more absurd ideas (welcome!). So let’s get to it.
Absurd Ideas: Vol. 1
Sometimes I think of absurd cultural mashups while I’m buried in strategy decks or lost in niche internet corners. Instead of letting them rot in my notes app, I’m putting them here. Welcome to Volume One of ideas no one asked for:
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Authors
The writers behind this newsletter.
I run Practice, a branding firm. I write How Absurd, where I poke at culture and design with irreverent observations. NYC-based, working globally.
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