How Can This Be Easy?
Krista SmithWomen 50+ are building businesses at record rates. This is where we talk about the mindset, tech, and strategy required to turn your decades of experience into real revenue online without feeling sales-y, overwhelmed, or lost.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 88 | Founded | 4 months ago | Last Issue | 6 days ago |
| Active | |||||
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activateherawesome.substack.comLatest Issues
5 Things I’d Do Differently If I Was Building a Business in 2026
If I were starting from scratch in the online space in 2026, knowing everything I know now, there are five things I would do completely differently.
Let me be clear: I don’t think what I did before was wrong, but I wasted a lot of time...
The Cheese Maker Who Forgot About Her Neighbours: A Fable About How to Grow on Social Media
Once upon a time in a kingdom not so far away, there lived a woman named Linda who made the most magnificent cheese.
Her cheese was so good that the villagers who lived on her street would weep actual tears when they tasted it. They bro...
How Perfectionism Becomes Avoidance (And Why It's Costing You Clients)
A few weeks ago I was running a free challenge teaching my audience how to set up and use Claude properly. During the Q&A someone asked me if I ever upload my videos to Claude and ask it to critique them.
I answered as directly as I could....
How My Client Got 4.4 Million Views in Under 24 Hours
One of the women in my community posted a Reel 24 hours ago. It currently has 4.4 million views.
At this moment of writing it has: 133 reposts. 6,455 shares. A staggering 11k saves and a whole lot of new followers (4704 new followers in 24...
How I Sold Out My Retreat Without Social Media
I ran my first retreat in 2015 with someone else. We were lucky to get 9 women between the two of us.
Last year, nine women packed their suitcases, kissed their families goodbye at the airport, and got on planes. I’m sure most of them felt...
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Authors
The writers behind this newsletter.
Awesome Activator CEO + Founder of Activate Her Awesome. I love empowering women born before 1980 to understand how social media actually connects to income.
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