How We Buy
Ana CalinWhat makes people buy, the psychology behind the sale
| Platform |  | Pricing | Only paid issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 5 | Founded | 3 months ago | Last Issue | a month ago |
| Active | |||||
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h0wwebuy.substack.comLatest Issues
Why You Bought That Thing You Didn’t Need (And Why You’ll Do It Again Tomorrow)
A psychological autopsy of your last impulse purchase. Don’t worry. I’m guilty too.
Last Tuesday I bought a $43 ceramic mug.
A Fake Brand With Zero Sales Just Gave the Best Marketing Masterclass of 2026
What Mumumelon did to an $11 billion company in 48 hours (with 43 pieces of clothing and no budget)
A few days ago, a store opened in London.
Yesterday I ate some good pasta. It taught me nothing.
the subtle art of not caving into social media pressure
Rigatoni. Some kind of pork ragu.
Your reader decided not to buy in the first 4 seconds. Here’s what happened in their brain.
The invisible psychology that kills your sales before your reader finishes your headline — and the 3 framing shifts that reverse it instantly.
I lost a sale last Tuesday.
You’re Not Behind. You’re Exactly Where the Money Is.
The most profitable creators on Substack aren’t 25-year-old influencers. They’re women over 35 who finally stopped waiting for permission.
I posted a note on Substack last weekend. Five lines. No links. No pitch. Just numbers:
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for How We Buy.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
God. Family. Art. 2hrs work days. In this order. Turned down the corner office, now I help creators turn their expertise into an offer people love to buy. Try my Free AI Offer Stack\ud83d\udc47
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