One Inch Ahead
Howard YuYour future has already happened to another company. I show you where, one inch before you need it.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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howardyu.substack.comLatest Issues
The $2 Hot Dog on 5-Star Services
Giorgio Trovato / Unsplash
It’s early 2010, and there’s a busy lunch service at Eleven Madison Park in New York. The New York Times had given it four stars the year before. Four friends are finishing their meal, and the general manager, Wi...
The Companies Firing Fastest Will Die First
In March, I published an essay called “How Organizations Lose Their Minds.” I argue that the company firing employees the fastest in the name of AI redundancy is going to fail the fastest.
That’s because I’ve seen it in Circuit City, which...
The Science Of Moral Decoupling
In early 2026, OpenAI began placing advertisements in the free tier of ChatGPT. The ads were modest at first and appeared underneath the answers, like sponsored links in old search engines. Around the same time, one major AI lab raised the...
What Nokia Teaches Any Company Bolting AI in 2026
Risto Siilasmaa had built software companies. That’s why the numbers in front of him didn’t add up.
He joined Nokia’s board in 2008, the year after the iPhone was released. Nokia was still the largest phone maker on earth, and its Symbian...
Your Next Customer Is a Machine
Sometime last fall, in a cafe near the Bund in Shanghai, a woman picked up her phone. She did not open an app, nor did she scroll, read the reviews, compare restaurants, or check the delivery time. Instead, she spoke the following nine word...
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Authors
The writers behind this newsletter.
I am LEGO® Professor of Management and Innovation at IMD business school in Switzerland. You can see the official bio here: https://www.imd.org/faculty/professors/howard-yu/
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