I Design. You Grow.
Hristo ButchvarovDesign and LinkedIn tactics every week, plus one real client rebrand torn down each month, so your LinkedIn profile finally sells as well as you do. 16 years in design - 25,000+ LinkedIn followers
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 93 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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hristobutchvarov.substack.comLatest Issues
How to fix your LinkedIn commenting routine
Hey.
I don’t do cold outreach on LinkedIn. I don’t do video calls unless I have to. I’m an introvert and most of the standard advice for growing a business on LinkedIn asks me to be someone I’m not.
So the entire front end of my business...
Your Substack wordmark and your profile header are the same file
One image, 2 jobs, and the dropdown that turns branding on
Hey. Two weeks ago I told you the mobile app crops your post covers to a square and eats 285px off each side. A few of you went and checked. Thank you for the messages, some of tho...
The emptiest banner I've seen, on one of the best résumés I've seen
A blank strip, and the client list that should have been sitting on it.
Two versions of the same man’s LinkedIn. Same face, same job, same clients. One of them is throwing all of it away.
How to build a second feed for your buyers
Hey.
A friend told me something last week that I think many of us deal with it right now.
She does email marketing for B2B companies. Good at it, years in. And she’d done everything you’re supposed to do with her LinkedIn feed. Cleaned it...
Substack thumbnails: 1200 x 630, but only 600 counts
One square, two guides, and the numbers to use
Hey. I’m a graphic designer and I’m obsessed with sizes. My LinkedIn banner template looks like a spider web from all the guides I’ve put on it.
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Authors
The writers behind this newsletter.
Graphic designer since 2010. Sixteen years making other people look good. Two years doing it for myself: 25,000+ LinkedIn followers. I write about design, LinkedIn, and what actually grows a brand.
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