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I Design. You Grow.

Hristo Butchvarov

Design and LinkedIn tactics every week, plus one real client rebrand torn down each month, so your LinkedIn profile finally sells as well as you do. 16 years in design - 25,000+ LinkedIn followers

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues89Foundeda year agoLast Issue3 days ago
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hristobutchvarov.substack.com
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Latest Issues

16 years in Photoshop and my covers were still cut

One square, two guides, and the numbers to use

Hey. I’m a graphic designer and I’m obsessed with sizes. My LinkedIn banner template looks like a spider web from all the guides I’ve put on it.

3 days ago
2
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How To Design Like IKEA

Hey.

I built a bookshelf this weekend. Flat-pack, allen key, the lot. And somewhere around the third hour, sweating over a diagram of a smiling cartoon man who clearly had no trouble at all, I realised I was angry at IKEA and weirdly proud...

6 days ago
5

The post type LinkedIn is quietly boosting

Hey.

There’s a shift I’ve been watching in my feed for a few weeks, and I think it’s worth telling you about now, because trends like this have a short life and we should use them while they still work.

Some creators have changed how they...

13 days ago
9
14

How to put your client list where buyers see it

Every month, I take one of my LinkedIn profile rebrands that I made for my clients and show you every choice.

It starts with a man whose client list includes Rolls-Royce, BMW, Formula 1, Airbus, and BAE Systems.

You’d never guess that fro...

20 days ago
11
2

The DIY LinkedIn Profile Rebrand Guide

Redo your LinkedIn profile yourself, the right way.

I’ve rebuilt 150+ LinkedIn profiles for founders, coaches, and creators. And I took the same steps every time.

a month ago
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  • Hristo Butchvarov

    Graphic designer since 2010. Sixteen years making other people look good. Two years doing it for myself: 25,000+ LinkedIn followers. I write about design, LinkedIn, and what actually grows a brand.

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