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I Design. You Grow.

Hristo Butchvarov

Design and LinkedIn tactics every week, plus one real client rebrand torn down each month, so your LinkedIn profile finally sells as well as you do. 16 years in design - 25,000+ LinkedIn followers

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues103Foundeda year agoLast Issue11 days ago
Active

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hristobutchvarov.substack.com
Artwork for I Design. You Grow.

Latest Issues

13 months of LinkedIn data

Last week I logged every metric LinkedIn gives me on my last 212 posts. Impressions, profile views, saves, comments, in and out of network reach, and the full viewer breakdown behind each one: job title, seniority, industry.

Plus every ima...

11 days ago
8
2

16 Free LinkedIn Infographic Templates

This is the full kit. 16 infographic templates I built for people who want a solid layout to start from, without hiring it out.

Pyramids, venn diagrams, numbered frameworks, before/after comparisons, and more. Editable in Photoshop or Canv...

18 days ago
12

30 font pairs, so you stop guessing

A bad font pair rarely looks bad. It just looks slightly off, and most people never figure out why. Weight and width contrast matter more than how nice each one looks on its own.

These are 30 pairings I’ve already tested: a heading typefac...

18 days ago
8
4

10 free brand color palette ideas (JPEG)

Picking brand colors from scratch usually means 45 minutes on a color wheel site and still landing on blue.

These are 30 palettes I’ve already worked out, each one with the hex codes and a small mockup showing the colors actually applied,...

18 days ago
2

Name your buyer, not your industry

Stop naming your industry. Start naming the exact problem keeping your buyer awake at night.

“But if I niche down, I’ll lose clients”

18 days ago
10
2
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  • Hristo Butchvarov

    Graphic designer since 2010. Sixteen years making other people look good. Two years doing it for myself: 25,000+ LinkedIn followers. I write about design, LinkedIn, and what actually grows a brand.

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