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I Design. You Grow.

Hristo Butchvarov

Design and LinkedIn tactics every week, plus one real client rebrand torn down each month, so your LinkedIn profile finally sells as well as you do. 16 years in design - 25,000+ LinkedIn followers

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues96Foundeda year agoLast Issue11 days ago
Active

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hristobutchvarov.substack.com
Artwork for I Design. You Grow.

Latest Issues

Substack email banners: 1100 x 220, and the 3 headers underneath

The image only your subscribers sees

Hey. 75% of my views come from email. 7% come from someone visiting the site.

11 days ago
17
2
Paid

I showed my tits on LinkedIn and got shadowbanned

Earlier this week, I ran an accidental experiment.

I posted the same thing on LinkedIn twice in 6 hours.

First post: 83 impressions.

Second post: 4,398 impressions (and 109 reactions, 139 comments)

I used the same post. I didn’t change...

15 days ago
15
10

How to tell if an expensive logo is worth it

Hey,

A client asked me last week why a “simple” logo costs what it costs. It’s a fair question, and I didn’t give a great answer in the moment. So I’ve spent the days since putting together the answer I should have given.

It turns out the...

18 days ago
9
2

How to fix your LinkedIn commenting routine

Hey.

I don’t do cold outreach on LinkedIn. I don’t do video calls unless I have to. I’m an introvert and most of the standard advice for growing a business on LinkedIn asks me to be someone I’m not.

So the entire front end of my business...

25 days ago
28
28

Your Substack wordmark and your profile header are the same file

One image, 2 jobs, and the dropdown that turns branding on

Hey. Two weeks ago I told you the mobile app crops your post covers to a square and eats 285px off each side. A few of you went and checked. Thank you for the messages, some of tho...

a month ago
14
2
Paid

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  • Hristo Butchvarov

    Graphic designer since 2010. Sixteen years making other people look good. Two years doing it for myself: 25,000+ LinkedIn followers. I write about design, LinkedIn, and what actually grows a brand.

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