Ideas y conceptos sobre contenidos digitales que vale la pena revisar. Escrito a mano desde Santiago de Chile.
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 107 | Subscribers | Read | huellasdigitales.substack.com |
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El buen contenido es costoso, pero vale la pena porque logra dos cosas: convertir una visita en una venta, y transformar a una persona que llega a un sitio web en un usuario permanente.
Puede ser muy obvio y por eso no se habla mucho del tema. Y, por lo mismo, se ignora. Por eso, en esta ocasión pondremos el énfasis en un concepto: la experiencia de la persona usuaria debe ir acompañada por contenidos que sean relevantes p...
Al comienzo fue una sorpresa: un grupo de íconos en mi celular quedó de color gris, impidiendo el acceso directo; había que dar una serie de pasos para poder usar cada aplicación.
Uno de los problemas menos abordados cuando se trabaja en contenidos digitales es la creación misma. Vale decir, el flujo de trabajo que lleva desde una necesidad de generar información, a los pasos necesarios para hacer la producción que c...
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The writers behind this newsletter.
Profesor de contenidos digitales, UX y arquitectura de información. Dos libros: tienes5segundos.cl y 100elementos.com + usando.info
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