Reletter
Artwork for Hannes Coudenys' Trends & Creativity insights

Hannes Coudenys' Trends & Creativity insights

Hannes van Hurae

Weekly newsletter about creative content, experiential campaigns & influencer marketing. Exactly what Hurae does: people matter, stories connect them, and moments make it real.

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Substack
PricingOnly free issuesPublishesWeekly
Issues134Founded4 years agoLast Issue8 days ago
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Artwork for Hannes Coudenys' Trends & Creativity insights

Latest Issues

Where people run, money follows 🏃🏾‍♂️

Real estate investors are increasingly using Strava data to decide where to buy apartments. The logic? Neighborhoods with high running and cycling activity tend to be safer, have better infrastructure, and attract a wealthier demographic. E...

8 days ago
8

This is how the TikTok algorithm works 🥂

It’s a phrase I see all the time on social media. And it’s an answer that Hurae’s clients expect, too.

In reality, though, that should be the least of your worries. Yes, algorithms exist, and yes, they have preferences when it comes to con...

14 days ago
6

Influencers, behave! 🫵🏽

Being an influencer in Belgium is about to become an officially recognized profession with strict, legally binding obligations. A new bill introduced by Les Engagés, modeled after France’s influencer law and aligned with the European Digita...

21 days ago
8

Schools across the world ban phones 👀

The new school year is right around the corner, and school smartphone bans are going global.

Is it a good thing? Absolutely. But naturally, the kids directly affected by these policies are rarely consulted, they’re just expected to fall in...

a month ago
8

Hating influencers 😔

I’ve just returned from my 20th trip with my family to our home in Portugal. Heading back to the exact same place over and over again is something I never thought I’d do, but it brings a sense of peace and what’s really cool, a much deeper...

a month ago
7

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  • Hannes van Hurae

    Founder of Hurae. Author of Ugly Belgian Houses. Vlogger at Youtube. Organising Brussels Pop-up museum #smilesafari

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