Reletter
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Hannes Coudenys' Trends & Creativity insights

Hannes van Hurae

Weekly newsletter about creative content, experiential campaigns & influencer marketing. Exactly what Hurae does: people matter, stories connect them, and moments make it real.

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Substack
PricingOnly free issuesPublishesWeekly
Issues125Founded3 years agoLast Issue12 days ago
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Artwork for Hannes Coudenys' Trends & Creativity insights

Latest Issues

The 3 C's of Influencer Marketing

I came across a good insight from marketing industry commentator Tom Goodwin this week that perfectly captures a tension we navigate every single day here at Hurae. Tom pointed out a fundamental clash that has existed in influencer marketin...

12 days ago
5

Hurae: discovered by AI

A team building trip to the UK, a race day at Spa-Francorchamps, or reviewing cars in my spare time... It all serves a purpose: keeping plenty of oxygen flowing through Hurae. Because make no mistake: here at our Brussels office, we are wor...

22 days ago
6

A French Warship 🏴‍☠️

A French warship. That’s what popped up on our radar this week as the Hurae team set sail for the UK. And sure enough, moments later, an imposing silhouette appeared on the horizon.

With twelve of us aboard our catamaran, we felt like a ti...

a month ago
7

The Shania Twain Truck 💚

On Monday, I watched an excellent documentary on Canvas about the Belgian artist Dennis Tyfus. He’s someone who does pretty much everything differently. I was blown away by his body of work, I had no idea he had such an extensive track reco...

2 months ago
6

My Dopamine addiction 👀

Because of my job—and let’s be real, because of my dopamine addiction as a content creator—my phone is omnipresent. It’s everywhere in my life. Honestly, it’s everywhere in everyone’s life. We’re desperate to shield our kids from screen tim...

2 months ago
6

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  • Hannes van Hurae

    Founder of Hurae. Author of Ugly Belgian Houses. Vlogger at Youtube. Organising Brussels Pop-up museum #smilesafari

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