Reletter
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Hannes Coudenys' Trends & Creativity insights

Hannes van Hurae

Weekly newsletter about creative content, experiential campaigns & influencer marketing. Exactly what Hurae does: people matter, stories connect them, and moments make it real.

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PricingOnly free issuesPublishesWeekly
Issues136Founded4 years agoLast Issue14 days ago
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Artwork for Hannes Coudenys' Trends & Creativity insights

Latest Issues

People are tired of tracking their health 🖖🏽

Five years ago, I had one of the first Oura rings. I wasn’t feeling well, and the ring effectively showed that I was running a fever every night. It turned out I had CMV. Point is: even without that ring, I would have gone to the doctor. I...

14 days ago

Influencers are Risky 🌚

“Which influencers should my company work with?” A question we get asked every week here at Hurae. We have a solid list of established names. Big ones for awareness and smaller ones for conversion. But we will always advise you to take a ri...

19 days ago
1

Where people run, money follows 🏃🏾‍♂️

Real estate investors are increasingly using Strava data to decide where to buy apartments. The logic? Neighborhoods with high running and cycling activity tend to be safer, have better infrastructure, and attract a wealthier demographic. E...

a month ago
10

This is how the TikTok algorithm works 🥂

It’s a phrase I see all the time on social media. And it’s an answer that Hurae’s clients expect, too.

In reality, though, that should be the least of your worries. Yes, algorithms exist, and yes, they have preferences when it comes to con...

a month ago
6

Influencers, behave! 🫵🏽

Being an influencer in Belgium is about to become an officially recognized profession with strict, legally binding obligations. A new bill introduced by Les Engagés, modeled after France’s influencer law and aligned with the European Digita...

a month ago
8

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  • Hannes van Hurae

    Founder of Hurae. Author of Ugly Belgian Houses. Vlogger at Youtube. Organising Brussels Pop-up museum #smilesafari

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