hype & type
Archetypemarketing your book made easy. with ada from archetype.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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2026 Marketing Trends from Archetype
Note: this newsletter is best enjoyed with Bad Bunny, specifically NUEVAYoL because that’s all I’ve been listening to…
If the last few years have taught us anything, it’s this: social media is not stable infrastructure.
It feels permanen...
author resolutions (that'll stick)
HAPPY NEW YEAR, everyone! I’ve managed to pull my head out of the “Heated Rivalry” hole I’m in to talk NY resolutions. I’m not the biggest resolutions person - I firmly believe that I should be aiming to improve the things I want to improve...
heated rivalry-ify your marketing
In case you’ve been living under a rock, the whole world1 has been obsessed with the Heated Rivalry adaptation. I could write an entire dissertation on how well this adaptation has been made2, but you’re not here for that.
You’re here for...
get your brand on
Everyone1 tells authors to “build their brand.” They2 say things like: “brand is important!” or “you’re a business…it’s You, The Author™” or “branding is not the same as a logo”. And it’s easy to create a logo - Canva has a million options....
design like you mean it
You know that saying “the devil’s in the details”? Well…let me amend it to say that the devil is in the DESIGN, because when it comes to creating any sort of marketing materials…it really is.
There is a lot to be said about the importance...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for hype & type.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
author marketing and design (but here I mostly yap)
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