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hype & type

Archetype

marketing your book made easy. with ada from archetype.

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PricingOnly free issuesPublishesWeekly
Issues34Foundeda year agoLast Issue13 days ago
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Latest Issues

you can do it, put your back(list) into it

Today’s post is for the eldest and middle book daughters. It’s for the ones that paved the way, were expected to do the work, taught us everything we needed to learn, and are now hanging out in some dusty corner of Amazon just hoping for th...

13 days ago
17
1

the algorithm is not your ex

It has been a hot minute since I’ve been on the dating scene, but I know a thing or two about a thing or two1. Like we’ve ALL been hung up on that one ex, thinking about them and wondering if they’re thinking about us. And then seeing them...

a month ago
27
4

become an A+ marketer, no studying required

In the last newsletter, I ran through the full-funnel marketing primer… the map of the channels you should know about and why each one matters. I also promised deep-dives on the meatiest ones, and I keep my word. So, this week, I want to we...

2 months ago
25
2

six degrees of marketing

When I say “full-funnel marketing”, know that I’m not talking about this:

I’m talking about diversifying your marketing portfolio in a way you probably didn’t even know was on the table. We’ve talked a lot about how single-channel marketin...

2 months ago
21
5

how to market a book you haven’t written yet

I asked a few weeks ago what was stressing you out about your own marketing, and a few of you asked some version of the same question: what in the ever-loving fresh hell do I do before I have a book to actually sell1?

You’re pre-debut, or...

2 months ago
333
56

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  • Archetype

    author marketing and design (but here I mostly yap)

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