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| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 161 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||

Last night, hundreds of you joined the June community call where I talked about the creative direction shift: how personal brands need creative direction more than brands.
Brand campaigns now are anchored by personalities: models, influen...
In this week’s HYPER I cover how creative direction is becoming more about personalities and less about brand, some serious job opportunities, and marketing initiatives that can be AI-driven that aren’t a waste of time.
Let’s get into it....
In this HYPER, Clayton and I are hosting incredible strategy sessions with a bunch of our creator friends at Cannes, this may be one of the last summers we can lock in, the World Cup is approaching, and much more
Let’s begin.
Oren here, hope you’re enjoying some end of May. You’ve probably seen anti-optimization content going viral all the last few weeks, giving people what they want… an excuse to start tapping out for summer. I cannot encourage you enough to re...
Reporting in from sunny Las Vegas for the Sweets and Snacks Expo (and the Licensing Expo, but more on that next week). While the internet was ablaze this year about Expo West, there is a lot less convo about Sweets and Snacks, which is a si...
Subscribers, engagement, traffic and sponsorship for Hyper.
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| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Hyper ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 92 | Monthly Search Traffic | Top Keywords |
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How this newsletter ranks in the official Substack charts.
| #11 |
The writers behind this newsletter.
A newsletter exploring men's style and personal taste.
CD, Internet
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