Hyper
Sprezza, Oren JohnMeet your new brand strategist.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 157 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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hyperstudios.usLatest Issues
Archetypes & luxury wellness
Reporting in from sunny Las Vegas for the Sweets and Snacks Expo (and the Licensing Expo, but more on that next week). While the internet was ablaze this year about Expo West, there is a lot less convo about Sweets and Snacks, which is a si...
Acquisition costs are up, affiliate is back, partnership ad spend on Meta doubled
Hello friends, we’re tapping in from London, where Clayton and I spent a couple of days at Pulse, a commerce-focused summit for both luxury and consumer brands.
Our friend Paul Rogers, who runs Vervaunt, an agency that operates Pulse, kin...
How to yap, advanced influence and recreating relevance in the aggregate
Content and influence is in an odd place. For years everything from AI to new gen creators to new social networks threatened the death of influence…. and it somehow continues to be more important than ever. But a couple of trends are reshap...
Special Edition: A Scene Report from Paris
Weekend reading
Welcome friends. This week was a busy one. Oren reminded us of our place as plebeians the way he schooled us on the pronunciation of luxury names, while Clayton reignited the olive oil wars with a review on taste vs. tack...
Cultural moments, the metrics creatives should obsess with online and brand collab blueprints
This week, we’re going tactical. I break down e-commerce metrics you or the brand you work for should be obsessed with, we have a special guest collab to help break down… uh, collabs, thoughts on Coachella and the Masters, and how we’re tes...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Hyper.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Hyper ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 92 | Monthly Search Traffic | Top Keywords |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #15 |
Authors
The writers behind this newsletter.
A newsletter exploring men's style and personal taste.
CD, Internet
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