Tips and tactics to find PMF & GTM by an ex-founder turned PhD
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 211 | Founded | 5 years ago | Last Issue | 2 days ago |
| Active | |||||
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doctormarket.fitLatest Issues
Find the right JTBD for your startup
Job-to-be-done is a powerful framework, but most people miss one thing: many JTBDs emerge in a single task. Which one is relevant for your startup? Let’s use an example. I go to the hardware store.
I buy an 8mm drill bit. Why? Because I ne...
Three modes of writing
“Wow, you are the first PhD I’ve met who, after six years, is still enthusiastic about his topic.”
A founder said this to me two weeks ago, in a get-to-know call. Until that comment, I hadn’t realised that my enthusiasm is somewhat unusu...
Dr. Jeffrey Funk on the AI bubble: “Where is the fit?”
Today’s guest: Jeffrey Funk. Jeffrey has spent more than 40 years studying how new technologies emerge and spread. He bundled his insights in his 2024 book: Unicorns, Hype, and Bubbles. For years he’s been one of the most persistent voices...
Sales drivers vs. targetable aspects
You’ve probably seen the meme: Prince (Now King) Charles and Ozzy Osbourne have the exact same persona. Male, born in 1948, raised in the UK, married twice, lives in a castle, wealthy and famous. I agree with the point.
The Prince Charles...
Can't pick your beachhead? Go for all three.
Whether you call it a target segment, beachhead, or ICP, I don’t care—growing in five of them is next to impossible. So common startup advice says you need to find focus: pick one segment and grow there.
You’ve heard it. I’ve shouted it fr...
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Mentored 1000+ founders. PhD on startups.
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