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Doctor Market Fit

Jeroen Coelen

Tactics and frameworks for PMFit & GTM by an ex-founder turned PhD

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Substack
PricingFreemiumPublishesWeekly
Issues188Founded5 years agoLast Issue12 days ago
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Latest Issues

Dear founders, please stop saying "Based on science"

Dear founders, please stop saying "Based on actual science" just because you found a paper from 2014 that vaguely talks about something your app does.

What do you think will happen?

You: "It's based on science!" 🥴

Customer: "Oh, good...

12 days ago
2

Why referral marketing often is a bad idea

  • I see many very early-stage startups set up a referral program.

    • They have a dozen paying customers—or a couple hundred if it’s B2C.

    • Spend 4 weeks building a referral system.

    • It flops.

I never understand it; the logic...

19 days ago
4

There are 100 leads among your current connections. Here's how to access them.

For the past five years, Prateek Sanjay has been doing outreach for fundraising founders. He books hundreds of meetings per month. His results for a single client in one month:

  • 450 cold DMs

  • 71 replies

  • 27 investor meetings...

a month ago
7

We haven't learned nothing

  • In a provocative essay, investor Jerry Neumann claims that the popular startup methods don’t work

    • Lean Startup, Mom-Test, the Business Model Canvas, or accelerators simply don’t move the needle

    • While his arguments are flawed...

a month ago
3
5

Do you suffer from delegation stagnation?

Some founders run into this one issue when they start scaling their teams.

To increase momentum and gain headspace, they hire people for specific roles, such as head of product or customer success.

Then, several weeks later, they realise...

a month ago
4
1

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    Mentored 1000+ founders. PhD on startups.

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