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Doctor Market Fit

Jeroen Coelen
Tens of paid subscribers

Tactics and frameworks for PMFit & GTM by an ex-founder turned PhD

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Substack
PricingFreemiumPublishesWeekly
Issues205Founded5 years agoLast Issue5 days ago
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Latest Issues

Why early-stage startups should forget about product-led growth

“We’ve got a dozen paying customers, but potential new ones are not using the self-sign-up. This won’t scale.”

I get this problem several times a month. Founders believe they can grow like Lovable. Assume you are not Lovable. Assume your...

5 days ago
6
1

The rain suit problem

Two weeks ago PSV played away in Utrecht. A friend of mine lives there, close to Amsterdam, so the trip doubled as a reason to see him and find out who’d take the points home. There was one problem: the stadium isn’t near the train station,...

12 days ago
3

Don't sell in your sales call

Last week I was having a coffee with a founder who runs a recruiting-AI startup. Early 20s, already doing six figures in the recruiting business he’d built before he ever launched something with AI. Now he’s automated parts of that process...

19 days ago
5
2

Your vision is not your roadmap

Last week, I kicked off with a founder in maritime tech. Two hours in, at the very end of the session, she said something that surprised me: “You got me out of my groove.”

I thought to myself, what a weird thing to thank someone for. Let’s...

a month ago
8

Most AI startups aren't startups

Last week, during office hours, I met the 10th AI startup in a brief period of time that pitched me this problem:

“I have substantial recurring revenue, but our clients need something so different, it feels like I’m running an agency. I...

a month ago
22
6

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    Mentored 1000+ founders. PhD on startups.

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